Hybrid Product Marketing Manager

at Silverfin

• Job title: Product Marketing Manager
• Job type: Full Time
• Experience level: Senior, Lead
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Ghent, Belgium

About the role

• Product Marketing Manager at Silverfin acting as a bridge between product, sales, and marketing teams. Defining product positioning and executing go-to-market strategies to drive growth.

Responsibilities

• As the Product Marketing Manager at Silverfin, you will act as the bridge between product, sales, and marketing teams.
• Reporting to the Vice President of Marketing, you will be defining product positioning and messaging, supporting the development of go-to-market (GTM) strategies, leading marketing programs of product launches, instilling product messaging into marketing campaigns and empowering sales enablement on product.
• Key responsibilities include market and competitive research, customer analysis, campaign development, and feedback loop (to product team) to ensure the product meets customer needs and achieves business goals.
• This role is crucial in driving Silverfin's growth by ensuring a thorough positioning and GTM for each segment of our SOM.
• Your strategies will directly influence product development, customer satisfaction (pNPS score), expansion and new logo acquisition.
• You will work closely with marketing and product teams but will also be the liaison with sales.
• You will be an internal evangelist for Silverfin products.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field (Master’s degree preferred).
• Extensive experience (7-10+ years) in product marketing or related roles.
• Demonstrated success in creating and executing demand generation strategies that drive significant business growth.

Benefits

• Be part of something bigger – Join a growing SaaS company that’s now proudly part of Visma, Europe’s leader in mission-critical cloud software.
• A connected team, wherever you are – Take part in regular team activities, retreats, and offsites to keep our culture thriving.
• Grow with us – Take advantage of career development opportunities and a personal training allowance to support your growth.
• Time to recharge – Enjoy our company-wide Wellbeing Days off each month (reviewed annually).
• Fair compensation – Receive a competitive rewards package with benefits tailored to your role.
• Flexibility with connection – We have a hybrid setup, with a minimum of two days a week in the office. However, we understand that life can be unpredictable, so we offer flexibility to accommodate unexpected events. Our offices in Belgium (Ghent), the UK (London – Old Street / Shoreditch), the Netherlands (Gouda), and Luxembourg provide great spaces to collaborate and connect.