CRM & Loyalty Manager specializing in Scotch & Irish brands at Suntory Global Spirits. Driving customer loyalty strategies and managing omnichannel CRM campaigns with data - driven insights.
About the role
- Global App & CRM Commerce Lead shaping customer engagement strategies for a sustainable future in lighting. Collaborating across teams to drive growth in consumer brands through lifecycle marketing and CRM.
Responsibilities
- Define and own the global App, CRM and customer communication strategy, aligned with eCommerce, brand and customer experience ambitions.
- Shape the long-term app and CRM roadmap, identifying growth opportunities across lifecycle, engagement, retention and commerce.
- Collaborate with stakeholders across teams to align on campaign objectives, schedules, and deliverables, ensuring cohesive execution and alignment with broader marketing initiatives.
- Lead the development of personalized, data-driven customer journeys across app, email and web, leveraging behavioural and transactional insights.
- Drive continuous improvement of customer relevance, engagement and loyalty.
Requirements
- 5+ years of experience in App communication, CRM, lifecycle marketing, digital customer engagement or growth marketing, ideally for global consumer brands.
- Strong experience defining strategy, roadmaps and frameworks rather than only campaign execution.
- Proven understanding of app marketing, CRM ecosystems and omnichannel customer journeys.
- Ability to translate data and insights into clear strategic direction and business impact.
- Experience working with marketing automation and CRM platforms (e.g. Braze, Adobe Journey Optimizer or similar).
- Strong stakeholder management skills and the ability to influence across functions and markets.
- Strategic, customer-centric mindset with a pragmatic and collaborative leadership style.
- Comfortable balancing long-term vision with short-term priorities in a fast-moving environment.
Benefits
- Professional development opportunities
- Coaching and mentoring
Job title
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Not specified
Degree requirement
Location requirements
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