APJ Marketing Communications Manager leading integrated communication strategies for Siemens Healthineers. Driving corporate reputation and partnership strategies across the Asia Pacific Japan region.
Responsibilities
Responsible for developing and driving communication strategies with a long-term view on the business needs & patient centric solutions.
Partner with key commercial teams and Varian’s global communications community to drive communication strategies with a long-term view on business needs and patient-centric solutions.
Offer innovative communication ideas to bolster corporate reputation.
Leverage traditional media relations, launch integrated campaigns, support the company’s advocacy efforts, and enhance Varian’s digital outreach in order to drive clinician adoption of medical value solutions.
Provide direction and leadership to the APJ team to plan and deliver integrated communications strategies, communication planning, measurement and campaigns that engage and align stakeholders including employees, the public, media, government and customers across the region.
Develop integrated and holistic communications that help build, shape and protect the reputation and brand of Varian in alignment with Siemens Healthineers’ Group Communications.
Requirements
Bachelor’s degree in Journalism, Communications, Public Relations, Public/Government Affairs or related field, or equivalent combination of education and work-related experience.
8+ years of experience in communications and government or public affairs with direct responsibility for media relations, preferably gained in the pharmaceutical, diagnostics or related industry, or PR agency experience supporting healthcare clients.
3+ years of people management experience is strongly preferred.
Experience in a variety of communications disciplines: public affairs, media relations, issues management and product/market access communications.
Outstanding strategic agility: thorough grasp of the healthcare/diagnostics industry and regularly applies such to create robust and innovative strategies.
Excellent influencing and negotiation skills: consistently extract optimized business results through skillful collaboration with others and driving results through influence without authority.
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