Senior Customer Marketing Manager leading strategies for premium coffee in HORECA and retail channels. Focused on consumer insights, e - commerce and cross - channel marketing execution.
About the role
- Global Marketing Specialist supporting B2B product launches and demand generation campaigns at Shure. Collaborating with global teams to connect with IT decision-makers and create impact.
Responsibilities
- Coordinate closely with the Solution Marketing Lead to support the launch and go-to-market of new products and portfolio additions, including development of marketing messaging and content in alignment with product management, technology partnership teams, regional sales, and customer success teams.
- Leveraging guidance from marketing leads and input from product management, assist in refining new product value propositions, translating planned product features into relevant user benefits.
- Coordinate with Global Product Development and Product Management Teams to manage timing and process for product sample procurement and logistics, specifications, and other product-dependent deliverables.
- Align with Conferencing Technology Partner Marketing Team to align new product launch efforts and co-marketing campaigns with broader, ongoing initiatives to ensure streamlined global and regional implementation where required.
- Assist in the tracking of project budget allocations for multiple efforts and coordinate various administrative tasks related to vendor interactions and documentation processes.
- Actively seeks opportunities to further develop in-depth product and customer knowledge, including trainings, industry event opportunities, regional team interactions/feedback.
Requirements
- Bachelor’s degree required in Marketing, Business, Communications, or related field
- 0-2 years of experience, preferably in an international B2B environment
- Experience with technology products or services is a plus
- Project management experience with demonstrated ability to manage multiple projects and tasks at the same time.
- Strong interpersonal skills with the ability to participate in constructive discussions among a wide range of cross-functional partners.
- Excellent proofreading skills with an eye for correct grammar and an ear for good copy.
- Strong visual sense with the ability to evaluate photography and graphic layouts for both style and impact.
- Proficiency with computers and ability to efficiently work in Microsoft Word, Excel, PowerPoint, and Adobe Creative Suite.
- Excellent analytical skills with the ability to interpret data and make data-driven decisions.
- Exceptional communication and organizational skills, and the ability to effectively prioritize and manage multiple projects while being detail-oriented.
- Self-motivated with the ability to work independently and as part of a team in a fast-paced environment and complex matrix structures.
- Creative thinking and problem-solving abilities.
- Strong understanding of advertising, campaign management, and digital marketing principles.
- Ability to travel internationally.
- Ability to work in a highly matrixed organization.
- Experience working virtually with remote teams.
Benefits
- Health insurance
- Mental health plans
- Retirement savings plans
- Generous paid time off programs
- Employee discounts
- Professional development opportunities
- Work-life balance initiatives
- Employee recognition programs
- Volunteering/community involvement opportunities
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