Hybrid Senior Manager – Growth Marketing Programs

at SHI International Corp.

• Job title: Senior Manager – Growth Marketing Programs
• Job type: Full Time
• Experience level: Senior
• Salary: $120,000 - $150,000 per year
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Austin, United States

About the role

• Sr. Manager of Growth Marketing Programs at SHI, partnering with sales and marketing to drive customer acquisition in the healthcare sector through multi-channel campaigns.

Responsibilities

• Partner with sales and marketing to define go-to-market objectives and develop a marketing plan that drives a predictable pipeline.
• Ensure all marketing plan tactics for the Healthcare business are executed, with direct responsibility for brand and demand generation, sales enablement, and reporting.
• Vet and evaluate partner marketing opportunities for sales, ensuring all investments and commitments expected of Healthcare sellers align with the go-to-market plan.
• Evaluate, select, and manage strategic marketing vendors that contribute to the outsourced execution of marketing programs, including telemarketing services.
• Partner with sales leadership, partner marketing, and L&D to coordinate outbound prospecting sales plays with SHI partners.
• Inform channel investment strategy by partnering with internal digital, events, content, and campaign marketing teams to deliver an omnichannel campaign strategy.
• Collaborate with product marketing and creative teams to develop value proposition messaging and inform content strategy.
• Report regularly on campaign performance and overall marketing impact to internal stakeholders and partners.
• Capture insights and feedback, internally and externally, to inform future campaign strategy and messaging.
• Manage and adhere to a defined revenue marketing budget, including MDF partner funding management.
• Develop campaign briefs to inform and enable extended marketing and sales teams on GTM strategy.

Requirements

• Bachelors Degree in related field required
• 6+ years’ experience in demand generation or sales support roles.
• Prior experience marketing to healthcare systems.
• Prior experience executing modern marketing channels.
• Ability to travel 20%.
• 2+ years of management experience preferred.

Benefits

• Health, wellness, and financial benefits to offer peace of mind to you and your family.
• Continuous professional growth and leadership opportunities.
• World-class facilities and the technology you need to thrive – in our offices or yours.