Analyst crafting marketing strategies between branding and client acquisition. Work for a payment institution to thrive in growth and innovations.
About the role
- Integrated Marketing Manager orchestrating the go-to-market strategy for impactful campaigns at Semgrep. Collaborating across teams to achieve measurable marketing outcomes in a fast-paced environment.
Responsibilities
- Own the go-to-market (GTM) strategy for campaigns, connecting business goals to actionable plans.
- Develop integrated marketing strategies that drive measurable outcomes and span operational, executional, and analytical processes.
- Collaborate with marketing, sales, and product stakeholders to define objectives, identify target audiences, and allocate resources effectively.
- Lead cross-functional teams to align on campaign priorities, timelines, and deliverables.
- Guide campaign strategy from concept to execution, ensuring consistency, quality, and collaboration across marketing operations, content, field, digital, and partner marketing.
- Translate strategic plans into data-driven campaigns with clear KPIs and outcomes.
- Oversee the full campaign lifecycle, including concept development, resource allocation, project management, piloting, and scaling.
- Drive post-campaign evaluations to assess success, identify learnings, and optimize future efforts.
- Build and manage scalable processes for campaign planning, resource allocation, and project management.
Requirements
- 4+ years of experience in integrated marketing, demand generation or related roles, with a focus on campaign GTM strategy.
- Experience working with SaaS, B2B tech, or high-growth environments.
- Strong understanding of closed-loop marketing processes from ideation to analysis.
- Experience with funnel metrics and levers to move the needle on generating qualified leads and accelerating opportunity and pipeline velocity.
- Excellent project management and organizational skills, with experience managing complex, multi-stakeholder initiatives.
- Proficiency in marketing automation, CRM, and analytics tools (e.g., HubSpot, Marketo, Salesforce, Google Analytics).
Benefits
- Competitive salary
- Flexible work arrangements
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