Event Manager for EMEA managing strategies, evaluations, and executions of enterprise - focused events at HappyRobot. Driving brand awareness and engagement with key enterprise audiences.
About the role
- Senior Analyst in strategic planning for brand experiences and events. Involves market research and coordinating project developments.
Responsibilities
- Conducts market research: designs, executes, analyzes, and reports research objectively;
- Analyzes data, ensuring relevance for decision-making (tests, sales data, trends, demographics, etc.);
- Creates and develops survey questionnaires to deepen understanding of purchase and consumption dynamics;
- Seeks to understand how consumers and brands perceive a given reality, working with information from diverse sources to give coherent meaning aligned with specific objectives;
- Ability to analyze the internal aspects of a situation and deeply understand how consumers and brands operate;
- Designs participation journeys and communication cadences for events and brand activations;
- Establishes correlations and provides diagnostics for different approaches;
- Guides assistants to ensure processes are followed;
- Develops papers that summarize strategic thinking and detail tactical actions;
- Builds presentations for projects that create a persuasive and strategic flow;
- Leads projects internally to ensure cross-functional integration;
- Advocates strategic thinking and guides creative teams in idea development;
- Presents projects internally and to clients;
- Monitors project performance, analyzes results, proposes improvements, and produces monthly or ad-hoc reports
Requirements
- Bachelor's degree in Advertising, Communications, or related fields; postgraduate studies in the area are desirable;
- Computer skills: Microsoft Office suite;
- Prior experience in developing event projects and Brand Experience and CRM activations, with in-depth knowledge of all stages involved in executing events, activations, and relationship programs—especially scheduling and timing breakdowns, calendars, communication cadences, and participation/impact journeys;
- Analytical capability to build storytelling based on facts, data, market trends, and consumer behavior;
- Strong organizational skills and ability to manage multiple projects simultaneously, meeting deadlines, deliverables, and quality standards;
- Ability to work with different departments such as creative, production, operations, event production, and business teams;
- Languages: English and/or Spanish (desirable).
Benefits
- Role is also open to candidates with disabilities (people with disabilities)
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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