Creates and develops survey questionnaires to deepen understanding of purchase and consumption dynamics;
Seeks to understand how consumers and brands perceive a given reality, working with information from diverse sources to give coherent meaning aligned with specific objectives;
Ability to analyze the internal aspects of a situation and deeply understand how consumers and brands operate;
Designs participation journeys and communication cadences for events and brand activations;
Establishes correlations and provides diagnostics for different approaches;
Guides assistants to ensure processes are followed;
Develops papers that summarize strategic thinking and detail tactical actions;
Builds presentations for projects that create a persuasive and strategic flow;
Leads projects internally to ensure cross-functional integration;
Advocates strategic thinking and guides creative teams in idea development;
Presents projects internally and to clients;
Monitors project performance, analyzes results, proposes improvements, and produces monthly or ad-hoc reports
Requirements
Bachelor's degree in Advertising, Communications, or related fields; postgraduate studies in the area are desirable;
Computer skills: Microsoft Office suite;
Prior experience in developing event projects and Brand Experience and CRM activations, with in-depth knowledge of all stages involved in executing events, activations, and relationship programs—especially scheduling and timing breakdowns, calendars, communication cadences, and participation/impact journeys;
Analytical capability to build storytelling based on facts, data, market trends, and consumer behavior;
Strong organizational skills and ability to manage multiple projects simultaneously, meeting deadlines, deliverables, and quality standards;
Ability to work with different departments such as creative, production, operations, event production, and business teams;
Languages: English and/or Spanish (desirable).
Benefits
Role is also open to candidates with disabilities (people with disabilities)
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