Marketing specialist optimizing campaigns for digital commerce at Just Play. Supporting media strategy and execution across retailers like Amazon and Walmart with performance analysis.
SD
Hybrid Manager, Acquisition & Performance Marketing – Cross-media Fundraising
Posted 2 months ago
About the role
- Manager Acquisition & Performance Marketing responsible for cross-media fundraising campaigns. Leading project management, team collaboration, and innovative fundraising strategies.
Responsibilities
- Managing cross-media fundraising campaigns, e.g., our end-of-year campaign, including budget responsibility and coordination of agencies and service providers
- Developing effective fundraising measures based on personas and audience analyses
- Identifying and testing new acquisition channels for individual donations (online and offline)
- Data-driven analyses, reporting and continuous optimization of ongoing measures
- Creating and optimizing landing pages in Typo3, including copywriting and image adjustments
- Close collaboration with our Brand and Content unit and international colleagues across the Save the Children network
Requirements
- Degree or vocational qualification in marketing, fundraising, communications, or equivalent qualification
- Several years of professional experience in fundraising, online marketing, or media
- Experience managing external service providers, agencies and budgets
- Strong copywriting skills, a good eye for effective imagery and conversion logic
- Enthusiasm for data-driven optimization and testing
- Structured, proactive and independent working style
- Team-oriented, strong communicator and comfortable working closely with other departments
- Flexible, positive and solution-focused mindset
- Very good spoken and written German and English
Benefits
- Flexible working hours and up to 60% remote work
- Salary according to the organisation's internal pay model; the starting salary for this position is between €3,800 and €4,400 (gross, full-time at 40 h/week), depending on relevant professional experience and expertise
- Professional support and measures for professional development
- An international working environment and a values-driven organisational culture
- Plenty of room for independence and personal initiative
- 30 days of annual leave plus 1 day of special leave
- Choice of an additional benefit: Edenred voucher card, supplementary company health insurance, Urban Sports Club membership or subsidy for the Deutschlandticket
- 20% employer contribution to the company pension scheme
- Continued full pay in the event of a child's illness
- Company health management
- Family room as well as quiet and prayer room in our office
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