Hybrid Social Media

Posted 2 days ago

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About the role

  • Social Media role in a B2B software company, responsible for brand presence and strategic content creation. Involves planning, execution, and community interaction across social platforms.

Responsibilities

  • Plan and execute the editorial calendar for social media (LinkedIn, Instagram, YouTube and others, according to strategy);
  • Create content aligned with brand strategy, positioning and business objectives (corporate/institutional, educational and promotional);
  • Adapt technical software content into clear, strategic, value-oriented language;
  • Monitor performance metrics (reach, engagement, growth and leads);
  • Engage with the community by responding to comments and messages;
  • Support product launches, events, webinars and commercial campaigns;
  • Collaborate with Marketing, Product and Sales teams;
  • Monitor social media trends and the B2B market.

Requirements

  • Previous experience as a Social Media professional or in related areas;
  • Experience with social media in a B2B context (especially LinkedIn);
  • Strong written communication and a strategic sense for content;
  • Knowledge of social media management and scheduling tools;
  • Basic understanding of metrics and results analysis.
  • Nice-to-haves
  • Experience in technology or software companies;
  • Knowledge of marketing funnels, inbound marketing and lead generation;
  • Familiarity with marketing automation tools;
  • Experience creating content for decision-makers (managers, leaders, corporate stakeholders).

Benefits

  • Health insurance 🩺 Optional
  • Dental plan 🦷 Optional
  • Birthday day off 🎉
  • Transportation voucher 🚍
  • Corporate University: IPED / Allura — free corporate education platform 📚
  • Certification incentive: Additional compensation for each certification according to company policy (after 3 months at the company) 📚
  • Education assistance: Reimbursement of up to 50% for postgraduate studies or MBA (after 3 months at the company) 📚
  • Marriage assistance: BRL 750.00 (after 1 year)
  • Childcare assistance: (Amounts adjusted annually for children up to 60 months)
  • Maternity/Paternity package: Newborn hospital discharge kit for the baby

Job title

Social Media

Job type

Experience level

Mid levelSenior

Salary

Not specified

Degree requirement

No Education Requirement

Location requirements

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