Hybrid B2B Marketing Strategist – Orthodontic, Dental

at HIP Creative

• Job title: B2B Marketing Strategist – Orthodontic, Dental
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: $90,000 per year
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Cantonment, United States

About the role

• B2B Marketing Strategist for orthodontic & dental marketing agency. Responsible for client-facing strategies, paid campaigns, and HubSpot management.

Responsibilities

• Own marketing strategy for both HIP and Neon Canvas across paid, organic, and content channels
• Oversee all active paid campaigns on Meta and Google — directing copy, creative, offers, budgets, and strategy in partnership with the internal paid media team
• Support the internal sales team with quality, qualified lead flow from campaign activity
• Own the trade show marketing strategy for both brands — from pre-show promotion and booth messaging to post-show follow-up campaigns
• Define clear goals and success metrics for each event and hold the team accountable to them
• Ensure lead capture, HubSpot entry, and follow-up sequences are in place before every show
• Measure and report ROI for each trade show and use that data to inform future event investment decisions
• Conduct comprehensive website, SEO, and marketing audits for prospective B2B clients in collaboration with the Practice Advisor — approximately 5 per month
• Translate audit findings into clear, prioritized marketing strategies with defined execution plans
• Serve as the primary client contact for a portfolio of 10 B2B accounts — owning the relationship from onboarding through retention
• Lead 5 monthly client calls per week, each requiring dedicated prep and thorough post-call follow-through
• Proactively identify upsell opportunities, warning signs, and areas where clients need more support
• Maintain client trust through consistent communication and follow-through
• Serve as the internal HubSpot owner — responsible for the platform’s integrity, structure, and performance across all top-of-funnel and bottom-of-funnel activities
• Build, manage, and optimize HubSpot automations and workflows that support lead nurturing, client onboarding, follow-up sequences, and retention — for both internal brands and client accounts

Requirements

• 3–5+ years in a marketing role with direct responsibility for paid campaign performance and client-facing work
• Proven experience running Meta and Google Ads campaigns that generated measurable, qualified leads
• Ability to conduct and deliver professional website, SEO, and marketing audits for prospective clients
• HubSpot proficiency: reporting, pipeline visibility, contact management, and data analysis
• Polished, professional communicator — comfortable leading client calls, presenting strategy, and managing difficult conversations
• Experience managing multiple client accounts simultaneously
• Strong analytical mindset: you can look at data and know what it means and what to do next
• Self-directed and organized
• Nice to Have
• Experience in dental, orthodontic, or healthcare marketing
• Agency background with exposure to multi-client account management
• Familiarity with SEO tools
• Content strategy or copywriting experience that supports campaign and brand work

Benefits

• 401(k) matching
• Dental Insurance
• Health Insurance
• Vision Insurance
• Life Insurance
• PTO eligibility after 90 days of hire (10 vacation days the first year of service, unlimited PTO starting year two, flexible partial days, and sick/ personal days)