Sr. Associate leading marketing campaigns for Santander and Openbank to promote lending products. Managing comprehensive media strategy and collaborating with analytics for performance optimization.
Responsibilities
Leads in developing, implementing, evaluating and administrating US marketing campaigns
Responsible for developing and maintaining Santander and Openbank’s comprehensive paid media strategy
Owns strategy and implementation with partner agencies for all paid media channels
Manages projects related to all financial products including developing and implementing marketing plans for product launches and product updates
Contributes to marketing effectiveness by identifying short-term and long-range issues
Ensures that marketing promotions meet or exceed set objectives by collaborating with the Marketing Analytics, Brand Strategy, and Integrated Marketing teams
Partners with Marketing Analytics to create daily analysis of paid media and marketing campaigns
Requirements
Bachelor's Degree or equivalent work experience in Marketing, Public Relations, Communications, Business Administration or equivalent field - Required
Master's Degree in Marketing, Public Relations, Communications, Business Administration or equivalent field - Preferred
9+ Years Marketing, Communications or related experience - Required
3+ Years Financial Services Industry/Banking/Retail or Ecomm experience - Required
Demonstrated experience in Aggregator/Affiliate channels, all digital media, direct mail, acquisition marketing, and full-funnel marketing strategy
Strong acquisition and marketing analytics skills
Comfortable with new digital technology, social media, and reporting
Ability to motivate or influence inside or outside senior level personnel
Strong project management and critical thinking skills, outstanding organizational skills and the ability to handle multiple projects simultaneously while meeting deadlines
Ability to communicate results to management and in a fast-paced environment; including counterparts across global organization
Ability to work individually on a project or in a team environment; ability to listen, evaluate different viewpoints and influence others
Benefits
Competitive salary
Fair and competitive rewards package
Designed to support you, your family, and your well-being
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