Onsite Account Based Marketing Manager

Posted 8 hours ago

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About the role

  • Account Based Marketing Manager at Broadcom developing personalized engagement strategies. Focused on multi-channel campaigns and measurable success for strategic accounts.

Responsibilities

  • Own the Campaign Lifecycle: Drive end-to-end ABM campaign development and execution
  • Be a Cross-Functional Leader: Partner closely with Product Marketing, Creative, and Digital Channel leads
  • Creation of High-Impact Assets: Assist in building and test compelling campaign deliverables
  • Ensure Operational Excellence: Manage and communicate a clear campaigns calendar
  • Focus on ROI: Track and optimize campaigns to ensure high ROI
  • Leverage Data for Growth: Report on defined KPIs in real-time and optimize programs
  • Manage Creative Partners: Oversee external creative agencies to deliver high-quality design assets

Requirements

  • 12+ years of related marketing experience
  • Minimum of 2 years dedicated to Account Based Marketing (ABM)
  • A Bachelor’s degree in Engineering, with a concentration in Marketing or a related field preferred
  • Expert knowledge of marketing campaign best practices
  • Exceptional project management skills
  • Highly organized, process-oriented, self-directed, and resourceful
  • Excellent writing, editing, communication, and presentation skills
  • Knowledge and experience using LinkedIn as a B2B channel is a huge plus

Benefits

  • Medical, dental and vision plans
  • 401(K) participation including company matching
  • Employee Stock Purchase Program (ESPP)
  • Employee Assistance Program (EAP)
  • Company paid holidays
  • Paid sick leave and vacation time

Job title

Account Based Marketing Manager

Job type

Experience level

SeniorLead

Salary

$123,800 - $220,000 per year

Degree requirement

Bachelor's Degree

Location requirements

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