Account Based Marketing Manager at Broadcom developing personalized engagement strategies. Focused on multi-channel campaigns and measurable success for strategic accounts.
Responsibilities
Own the Campaign Lifecycle: Drive end-to-end ABM campaign development and execution
Be a Cross-Functional Leader: Partner closely with Product Marketing, Creative, and Digital Channel leads
Creation of High-Impact Assets: Assist in building and test compelling campaign deliverables
Ensure Operational Excellence: Manage and communicate a clear campaigns calendar
Focus on ROI: Track and optimize campaigns to ensure high ROI
Leverage Data for Growth: Report on defined KPIs in real-time and optimize programs
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