Marketing Intern at Fox Communities Credit Union assisting with community events and digital media tasks. Gaining marketing exposure and hands - on experience while collaborating with the marketing team.
About the role
- Marketing Manager leading strategic projects for Laphroaig at Suntory Global Spirits. Focus on brand visibility and relevance in the single malt category with creative campaign execution.
Responsibilities
- Support or lead on strategic Laphroaig projects – e.g. creative comms development, media planning guidance for market investment, reviews of our range architecture, pricing strategy, innovation strategy, serve strategy, advocacy programmes etc
- Support performance analysis/management process for Scotch Portfolio to identify key issues/opportunities. Assess the ‘what and why’ and make recommendations on actions
- Lead the 3YR Growth Planning Process for Laphroaig.
- Ensure brilliant execution through the definition of brand experience guardrails and vision for the different market stages, and measurement of how it is implemented through a thorough review of local growth plans with Priority Brand/Market Combinations
- Lead development of brand assets to enable excellent market execution of comms campaigns and the broader brand look & feel.
- Oversee the production of the Brand Experience Playbook, ensuring execution guidance to markets and partner agencies is clear, easily-understood, and actionable
- Ensure the brand is making best use of its industry-leading Friends of Laphroaig membership programme – recruiting more members, and using it to build the total brand, not just as a route for selling DTC
- Regular analysis of brand performance to identify key issues/opportunities. Assess the ‘what’ and the ‘why’ and make recommendations for action
Requirements
- 7+ Years brand management, marketing or creative agency experience
- Creative and innovative problem-solving skills
- Proven experience in managing complex projects and influencing senior stakeholders
- Track record of cross-functional team leadership
- Experience working with Finance team (and an understanding of P&L dynamics)
- Additional experience desired:
- Experience translating brand strategy into creative communications
- International experience
- Strong business acumen and analytical skills
- Experience within premium/luxury spirits advantageous
Benefits
- Relocation, immigration, and/or tax compliance support may be offered depending on role requirements
- People grow together in diverse and inclusive environments where their unique insights, experiences and backgrounds are valued and respected.
- Equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, military veteran status, and all other characteristics, attributes or choices protected by law.
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