Hybrid Account-Based Marketing Manager

at Highspot

• Job title: Account-Based Marketing Manager
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: $97,000 - $145,000 per year
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Seattle, United States

About the role

• Account-Based Marketing Manager executing high-impact ABM programs at Highspot. Driving customer pipeline and collaborating closely with Sales teams on strategic accounts.

Responsibilities

• Strategize and Execute High-Touch Multi-Channel ABM Programs
• Own end-to-end strategy and execution of 1:1 and 1:few ABM programs for Tier 1 and Tier 2 accounts, with a clear focus on pipeline creation and deal acceleration.
• Lead Highspot’s most strategic ABM experiences, including: Executive Forums, Executive Briefing Centers, 1:1 advertising and gifting programs, Highly personalized digital sales rooms.
• Travel approximately 10–20% to support on-site ABM experiences.
• Act as a true “ride shotgun” partner to Sales on a defined set of priority accounts.
• Collaborate with Sales to understand account strategy, deal dynamics, buying committees, and whitespace.
• Enable Sales with clear guidance on how to use ABM programs before, during, and after execution to maximize impact.
• Design repeatable ABM plays (e.g., exec dinners, account activations, digital engagement tracks).
• Track and report on ABM performance, with emphasis on pipeline created, pipeline influenced, and deal progression.
• Partner with RevOps and Demand Gen leadership to ensure clean tracking in Salesforce and Marketo.

Requirements

• 3-5 years of B2B marketing experience, with direct experience executing ABM programs in a SaaS or enterprise software environment.
• Proven ability to own end-to-end strategy of multi-channel ABM programs including execution of 1:1 and 1:few experiences
• Strong understanding of sales motions, buying committees, and enterprise deal dynamics.
• Comfort working closely with Sales and navigating fast-moving, high-stakes accounts.
• Experience partnering with Digital, Field, Lifecycle, Product Marketing, Content Marketing, Enablement and RevOps teams.
• Highly organized, detail-oriented, and able to manage multiple high-touch programs at once.
• Strategic instincts paired with a bias toward action, you don’t wait to be told what to do.
• Strong analytical mindset, capability of monitoring and proving program value.
• Experience with tools like Salesforce, Marketo, Adroll ABM or similar ABM platforms.
• Experience delivering executive-level events, Executive Briefing Centers, or white-glove customer experiences.
• Familiarity with digital sales rooms, personalization tools, and 1:1 ad programs.

Benefits

• Comprehensive medical, dental, vision, disability, and life benefits
• Health Savings Account (HSA) with employer contribution
• 401(k) Matching with immediate vesting on employer match
• Flexible PTO
• 8 paid holidays and 5 paid days for Annual Holiday Week
• Quarterly Recharge Fridays (paid days off for mental health recharge)
• 18 weeks paid parental leave
• Access to Coaches and Therapists through Modern Health
• 2 volunteer days per year
• Commuting benefits