Sr. Manager, Industries Product Marketing for Salesforce's Financial Services team. Driving marketing vision, messaging, and go-to-market strategy for asset management.
Responsibilities
Work with the industry's best marketing team to help define the banking, insurance, wealth and asset management messaging, positioning and go-to-market strategy
Create visionary and compelling internal and external, customer-facing presentations
Support differentiated event marketing experiences at Salesforce and industry third-party events
Drive the creation of thought leadership content, webinars, and webcasts to evangelize our message
Manage industry product launch plans, working closely with the industry experts and marketing teams to ensure effective and ongoing relevancy in the market to drive demand generation and sales pipeline
Partner with a world-class Product Management team to distill key functionality and benefits into core product marketing messages for Agentforce
Dream up engaging product demonstrations that are used on stage in keynotes, in videos and are the basis for customer engagements in the sales process
Deliver customer-facing presentations to audiences of all sizes
Develop effective sales training materials, making it easy for sales to understand our product offerings and key positioning
Partner with other marketing specialist teams to execute innovative marketing campaigns, SEO, and web design to build pipeline
Requirements
5-to-8 years experience in marketing
Financial services or wealth and asset management marketing experience a plus, though not required
Hands-on ability to create a range of marketing assets including on-message product demo videos, sharp succinct slide pitch-decks in Apple Keynote and Microsoft PowerPoint
Experience/familiarity with the customer engagement lifecycle and CRM applications
Marketing portfolio with examples showcasing your writing style
Ability to use data and analytics to drive decision making as well as a strong track record of setting and delivering against measurable marketing metrics
Ability to craft compelling positioning and thought leadership content
Strong communication and writing skills and ability to work across business lines, presenting to executive leadership and at different levels of management
Exceptional team player with proven ability to lead through influence
MBA a plus (but we also love brilliant people who didn't go to business school)
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