Finance Intern supporting budgeting and forecasting for the European commercial organization at a life sciences company. Leading OPEX process improvement initiatives across Europe.
SA
Hybrid Senior Manager, Industries Product Marketing, Financial Services
Posted 4 hours ago
About the role
- Sr. Manager, Industries Product Marketing for Salesforce's Financial Services team. Driving marketing vision, messaging, and go-to-market strategy for asset management.
Responsibilities
- Work with the industry's best marketing team to help define the banking, insurance, wealth and asset management messaging, positioning and go-to-market strategy
- Create visionary and compelling internal and external, customer-facing presentations
- Support differentiated event marketing experiences at Salesforce and industry third-party events
- Drive the creation of thought leadership content, webinars, and webcasts to evangelize our message
- Manage industry product launch plans, working closely with the industry experts and marketing teams to ensure effective and ongoing relevancy in the market to drive demand generation and sales pipeline
- Partner with a world-class Product Management team to distill key functionality and benefits into core product marketing messages for Agentforce
- Dream up engaging product demonstrations that are used on stage in keynotes, in videos and are the basis for customer engagements in the sales process
- Deliver customer-facing presentations to audiences of all sizes
- Develop effective sales training materials, making it easy for sales to understand our product offerings and key positioning
- Partner with other marketing specialist teams to execute innovative marketing campaigns, SEO, and web design to build pipeline
Requirements
- 5-to-8 years experience in marketing
- Financial services or wealth and asset management marketing experience a plus, though not required
- Hands-on ability to create a range of marketing assets including on-message product demo videos, sharp succinct slide pitch-decks in Apple Keynote and Microsoft PowerPoint
- Experience/familiarity with the customer engagement lifecycle and CRM applications
- Marketing portfolio with examples showcasing your writing style
- Ability to use data and analytics to drive decision making as well as a strong track record of setting and delivering against measurable marketing metrics
- Ability to craft compelling positioning and thought leadership content
- Strong communication and writing skills and ability to work across business lines, presenting to executive leadership and at different levels of management
- Exceptional team player with proven ability to lead through influence
- MBA a plus (but we also love brilliant people who didn't go to business school)
Benefits
- time off programs
- medical
- dental
- vision
- mental health support
- paid parental leave
- life and disability insurance
- 401(k)
- employee stock purchasing program
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