Product Marketing Manager at Wella Company responsible for product innovation and marketing strategies for OPI brand. Collaborating with cross - functional teams to drive business results and brand awareness.
About the role
- Product Marketing Manager leading Public Sector product release marketing at Salesforce. Ensuring effective positioning and adoption of new features across various government sectors.
Responsibilities
- Lead Public Sector positioning and messaging for Salesforce product releases.
- Understand roadmap direction and partner with Product Marketing, Product, and Industry teams to localize messaging for Public Sector.
- Develop downstream assets including value propositions, one-pagers, pitch decks, FAQs, demo guidance, and partner-ready summaries.
- Ensure all release materials align to Public Sector compliance requirements (e.g., FedRAMP, IL5/IL6, data residency).
- Serve as the central point of contact for all GPS content needs across Field Marketing, Industry, Sales, Partners, and Product Marketing.
- Assess content performance, identify gaps across the customer journey, and prioritize new content development.
- Bring forward product, customer, advisor, and market insights to guide the creation of Public Sector–specific content.
- Infuse emerging Public Sector trends (AI governance, cybersecurity, digital modernization, procurement shifts, mission readiness) into content strategy.
- Build enablement materials that prepare Public Sector sellers, partners, and solution engineers to position new capabilities.
- Develop talk tracks, competitive narratives, objection handling, and market-relevant use cases.
- Ensure partners (resellers, SIs, tech partners) are equipped with accurate, compliant, differentiated product messaging.
- Lead GPS release readiness and cross-functional launch reviews.
- Maintain the unified GPS release calendar and orchestrate communications across stakeholders.
- Build strong alignment with Product, PMM, Industry, Field Marketing, Sales, Enablement, and Partner teams.
Requirements
- 6–10+ years experience in Product Marketing, Release Marketing, Content Strategy, or Field Marketing
- Experience marketing technology to Public Sector or other regulated industries (preferred)
- Ability to translate technical concepts into simple, mission-relevant stories
- Strong content development and messaging experience (pitch decks, one-pagers, briefs, launch assets)
- Highly collaborative and comfortable influencing without authority across Product, PMM, Sales, and Industry teams
- Strong analytical and insights orientation; ability to use product and performance data to inform strategy
- Excellent project management skills and ability to bring clarity to ambiguity
- Experience supporting AMER + international regions (desired)
Benefits
- time off programs
- medical
- dental
- vision
- mental health support
- paid parental leave
- life and disability insurance
- 401(k)
- employee stock purchasing program
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