Senior Product Marketing Manager driving product launches and compelling messaging for IT Service at Salesforce. Collaborating with cross-functional teams to optimize go-to-market strategies and revenue growth.
Responsibilities
Define differentiated product messaging and positioning that resonates with IT buyers
Execute product launches and release marketing for new IT Service features and solutions while aligning cross-functional teams
Partner closely with sales teams to enable on product features, benefits, and competitive differentiators
Develop a wide range of compelling content that resonates with the IT buyer and guides them through the purchase journey
Design and deliver compelling presentations that motivate target audiences to understand how IT Service can benefit their business
Monitor and analyze key performance indicators (KPIs), including revenue and pipeline, leveraging data to inform future product marketing and go-to-market strategies
Requirements
5+ years of experience in product marketing, brand marketing, and/or go-to-market
Proven ability to execute successful product launches that generate awareness and pipeline
Strong ability to craft compelling messaging and positioning for technology products
Excellent visual, written, and verbal communication skills, with the ability to present to executive leaders, cross-functional teams, and customers, driving alignment across stakeholders
Strong analytical mindset with a proven track record of using data to drive decisions and consistently achieving measurable marketing goals
Proactive, results-driven mindset with the ability to take ownership of new projects and lead through ambiguity
Bonus: Experience in the IT Service Management (ITSM) domain or related IT services space
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