Coordenador(a) de Marketing de Produtos role enhancing product adoption and customer success for a fintech.
About the role
- Senior Product Marketing Manager driving product launches and compelling messaging for IT Service at Salesforce. Collaborating with cross-functional teams to optimize go-to-market strategies and revenue growth.
Responsibilities
- Define differentiated product messaging and positioning that resonates with IT buyers
- Execute product launches and release marketing for new IT Service features and solutions while aligning cross-functional teams
- Partner closely with sales teams to enable on product features, benefits, and competitive differentiators
- Develop a wide range of compelling content that resonates with the IT buyer and guides them through the purchase journey
- Design and deliver compelling presentations that motivate target audiences to understand how IT Service can benefit their business
- Monitor and analyze key performance indicators (KPIs), including revenue and pipeline, leveraging data to inform future product marketing and go-to-market strategies
Requirements
- 5+ years of experience in product marketing, brand marketing, and/or go-to-market
- Proven ability to execute successful product launches that generate awareness and pipeline
- Strong ability to craft compelling messaging and positioning for technology products
- Excellent visual, written, and verbal communication skills, with the ability to present to executive leaders, cross-functional teams, and customers, driving alignment across stakeholders
- Strong analytical mindset with a proven track record of using data to drive decisions and consistently achieving measurable marketing goals
- Proactive, results-driven mindset with the ability to take ownership of new projects and lead through ambiguity
- Bonus: Experience in the IT Service Management (ITSM) domain or related IT services space
Benefits
- time off programs
- medical
- dental
- vision
- mental health support
- paid parental leave
- life and disability insurance
- 401(k)
- employee stock purchasing program
Job title
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