Product Marketing Manager focused on market research, product launches, and cross - functional collaboration. Driving strategies for energy control solutions at Woodward.
About the role
- GTM Enablement Lead developing enablement strategies for a SaaS firm. Improving GTM performance through training and program management to boost sales effectiveness.
Responsibilities
- This is a hand-on-keyboard role that blends enablement strategy development with tactical execution
- Improve GTM performance by ensuring our customer-facing teams have the clarity, confidence, and capability to execute
- Acts as the connective tissue between SafetyCulture business departments and GTM by translating product strategies into clear, actionable narratives that ensure consistent messaging, positioning, and customer value delivery across all touchpoints
- Partner with global Enablement and local GTM leadership to develop and implement an Enablement Strategy to enhance the performance of our Americas GTM team, including renewals, new, and expansion bookings.
- Builds and orchestrates enablement programs that prepare sales and customer-facing roles with the right knowledge, tools and confidence to execute on new product launches, campaigns and initiatives, with a goal of shortening time to market and improving adoption.
- Serves as the voice of the field and the customer back into Product, Marketing and Operations using data driven insights and intuition to refine messaging, improve product-market fit, and close gaps between strategy and execution.
- Create a competency model for all Sales, Customer Success, and Implementation/Onboarding roles, utilizing performance data and qualitative research to identify areas for development
- Work to improve existing new hire onboarding programs to build a world-class experience for new starters, reducing time to ramp and increasing Productivity Per Rep (PPR)
- Program design and delivery. Partner cross-functionally to identify, create and deliver enablement content, playbooks & collateralPartner with the broader Revenue Operations team to integrate Sales & Customer Success best practices into automated workflows and tools
- Own program management: Coordinate onboarding, training sessions, and enablement events end-to-end—from scheduling to follow-up for the Americas region
- Own and manage the logistics of the Americas GTM new hire onboarding program
- Run trainings for key sales enablement initiatives
- Create and update training content to support ongoing sales enablement initiatives increasing Productivity Per Rep (PPR)
- Drive programs and projects related to sales enablement, ensuring alignment with overall business KPIs
Requirements
- 5-7 years experience in sales or revenue enablement, in a SaaS business. A history of people leadership is a nice-to-have, and at a minimum, a desire to lead people in the future is required
- Strong understanding of sales, customer success, and implementation/onboarding motions, including content, tools and common methodologies.
- Experience with MEDDPICC enablement is required. Experience with Sandler and/or Force Management is a nice-to-have.
- Demonstrated experience designing and executing enablement programs globally and locally
- Demonstrated ability to foster a culture of curiosity and continuous learning
- Proven ability to direct and manage multiple simultaneous projects under tight timelines
- Experience in developing and managing sales competency models and learning paths
- Proven program management and project management skills
- Data-driven mindset with the ability to tie onboarding and enablement activity to business outcomes
Benefits
- Competitive salary
- Flexible working hours
- Professional development budget
- Home office setup allowance
- Global team events
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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