Head of Brand & Social Media leading corporate brand strategy at PTC. Responsible for brand repositioning and advancing organic social media programs.
About the role
- Social Media Specialist at Temple University, Japan Campus focusing on digital storytelling and engaging global audiences. Collaborating with students and faculty to enhance social media presence in Kyoto.
Responsibilities
- Lead social media content for TUJ KYOTO, creating engaging, culturally relevant storytelling.
- Develop and execute platform-specific strategies across Instagram, TikTok, LinkedIn, and emerging platforms.
- Produce and oversee content highlighting campus life in Kyoto and the Kansai region.
- Collaborate with students, faculty, departments, and external partners to plan and deliver content aligned with TUJ’s brand and goals.
- Mentor and guide student content creators to ensure consistent quality, tone, and creative direction.
- Stay current on platform trends and features to drive engagement, growth, and relevance across audiences.
- Manage daily account activity, fostering engagement and community.
- Track performance and analyze insights to refine strategy, improve reach, and strengthen institutional visibility.
- Provide on-the-ground social media coverage and event support for campus and cross-campus events.
Requirements
- Bachelor’s degree and proven experience producing high-performing short-form content and managing active social platforms.
- Professional fluency in English and Japanese, with strong understanding of Japanese social media culture and global digital trends.
- Strong knowledge of Instagram, TikTok, and emerging platforms.
- Experience with short and long-form editing software (CapCut, Premiere Pro, Final Cut Pro, etc.)
- Excellent communication, collaboration, and organizational skills in a fast-paced, multicultural environment.
- A minimum of 2 years of relevant professional experience.
Benefits
- Eleven (11) days paid vacation in the first year, increasing to 20 days after 6 years of employment, plus 5 paid “personal and sick days” each year.
- Approximately two weeks company-wide break over Christmas/New Year.
- Japanese social insurance and pension.
- Commuting/telework allowance.
- Welfare-discount program membership.
- Retirement payment system.
- Tuition benefits for Temple University, Japan Campus (TUJ) programs.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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