Hybrid Marketing Manager

at Rohlik Group

• Job title: Marketing Manager
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Bucharest, Romania

About the role

• Marketing Manager responsible for aligning local campaigns with brand strategy and driving customer acquisition in Bucharest HQ. Collaborating with PR and commercial teams for local initiatives and performance optimization.

Responsibilities

• Adapt and execute central brand campaigns for your local market, ensuring they resonate with local customer needs and reflect market-specific dynamics.
• Plan and deliver additional local marketing initiatives that support country business goals including FTU growth, order frequency, and retention.
• Manage the local marketing calendar, ensuring timely delivery of all campaigns and materials.
• Collaborate closely with the PR team to support local press activities, product launches, and brand storytelling initiatives.
• Provide marketing materials, campaign context, and local insights that enable effective PR outreach in your market.
• Ensure consistency between paid marketing activity and earned media messaging to reinforce a coherent brand narrative.
• Use AI tools to scale content production, streamline workflows, and improve campaign effectiveness in your market.
• Proactively explore new formats, tools, and approaches to improve campaign efficiency and results.
• Ensure all marketing activities contribute directly to measurable business outcomes: FTU growth, orders, and customer retention.
• Monitor campaign performance, analyse results, and apply learnings to continuously optimise local marketing activities.
• Track local customer behaviour, market trends, and competitor activities to identify growth opportunities.
• Partner with local commercial teams to ensure marketing activity supports trading priorities and business initiatives.
• Work with central Brand, Social, CRM, and Display teams to align messaging, creative assets, and audience targeting.
• Serve as the primary marketing point of contact for your market, managing relationships with internal stakeholders effectively.
• Safeguard Rohlik's brand voice and visual identity across all local marketing touchpoints and channels.
• Ensure local adaptations remain within agreed brand guidelines while addressing genuine market-specific needs.
• Manage the local marketing budget effectively, ensuring strong ROI across channels and campaigns.
• Track spend vs. plan and flag risks or opportunities proactively.

Requirements

• 5+ years of marketing experience, ideally in e-commerce, FMCG, or a fast-paced consumer brand environment.
• Proven track record of executing performance-oriented campaigns that deliver on FTUs, orders, or retention.
• Strong project management skills — ability to run campaigns end-to-end, on time, and within budget.
• Experience collaborating with PR teams or supporting media/communications activities.
• Familiarity with AI tools for content creation, analytics, or workflow efficiency.
• Good understanding of digital marketing channels including social, display, CRM, and influencer.
• Analytical mindset with the ability to use data to assess performance and optimise activities.
• Strong communication and stakeholder management skills — able to work effectively with both local and central teams.
• Fluent in English
• Native Romanian

Benefits

• Meal vouchers (35 Ron/day worked)
• Medical subscription (Regina Maria)
• Bookster services
• Flexible working hours, - including home office (minimum 1 day/week); one of the weekly office days will imply working from our warehouse in Stefanesti
• 20 working days vacation + 1 day extra for your birthday
• Access to special discounts and promotions on Sezamo platform
• Transport allowance
• Fair reward - You’ll get a strong fixed salary — no bonus games, no politics. Great work is rewarded clearly and fairly
• A team that sticks together - You’ll work with people who move fast, support each other and celebrate wins together.