Technical Coach providing critical support to US - based advisors on technology tools. Ensure rapid resolution of tool - related inquiries for efficient client interactions.
About the role
- Marketing Lead driving product positioning and launches for a healthcare fintech company. Collaborating with teams to develop compelling narratives and execute impactful marketing strategies.
Responsibilities
- Translate complex product features into compelling stories for our target audience.
- Own the Nelly website end-to-end and make it a lead-generating asset.
- Maintain consistency across the website, landing pages, sales materials, and launches.
- Align positioning with pricing and packaging logic.
- Develop content that educates, builds trust, and moves prospects toward Sales.
- Produce content that will feed into paid channels (e.g., Meta campaigns).
- Ensure our digital presence reflects where Nelly is heading.
- Plan and execute B2B marketing campaigns around product launches, seasonal moments, and key sales initiatives.
- Own the end-to-end narrative: from positioning brief to live campaign.
- Define rollout strategies and launch sequencing.
- Craft compelling launch narratives.
- Ensure launches drive adoption, pipeline, and revenue impact.
Requirements
- Business-fluent German and English required.
- Minimum of 3 years in Product Marketing, Growth, or other commercial roles.
- Proven experience building new channels (0 → 1).
- Proven experience optimizing and scaling channels (1 → N).
- Close collaboration with Product and Sales teams.
- Experience in competitive analysis and market research.
- Strong positioning and narrative development skills.
- Ability to translate product complexity into clear commercial value.
- Structured, analytical thinking.
- Clear and persuasive written communication in German.
Benefits
- BVG public transport ticket or a Swapfiets membership to get around the city.
- Urban Sports membership to train, stretch, or sauna your way through the week.
- Top-of-the-line work equipment.
- €500 Learning & Development budget.
- Flexible hours and a hybrid setup in the heart of Berlin.
- Enjoy up to 4 weeks of workation wherever inspiration hits.
- A cozy, dog-friendly office with a positive atmosphere.
- A fridge stocked with cold drinks and snacks.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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