Marketing Manager responsible for aligning local campaigns with brand strategy and driving customer acquisition in Bucharest HQ. Collaborating with PR and commercial teams for local initiatives and performance optimization.
About the role
- Marketing Specialist developing software positioning and messaging for Dematic’s product portfolio. Collaborating cross-functionally to drive growth through strategic market analysis and insights.
Responsibilities
- Gather and analyze customer and market data to uncover insights that advise strategy, messaging, and product innovation.
- Understand customer needs, challenges, buying journey, and value perception to guide decision-making.
- Support voice of customer initiatives and identify key themes to improve offerings and communication.
- Analyze market trends, drivers, opportunities, threats, and competitive landscape to advise positioning and differentiation.
- Collaborate with Global Strategy and cross-functional teams to share insights and align on customer, market, and competitive understanding.
- Leverage insights to develop and implement strategies that drive growth and reinforce brand equity.
- Lead marketing projects and campaigns, including new product launches, ensuring alignment with strategic goals, timelines, and budgets.
- Assist in crafting key messaging and positioning to optimize product value and market fit.
- Communicate software strategies and gather input across Sales, Marketing, Product Management, and other collaborators to ensure alignment.
- Provide feedback on marketing content and collateral to ensure effective execution of go-to-market (GTM) programs.
- Support development of sales tools, training, and content across customer touchpoints.
Requirements
- 2-4 years of professional software marketing experience, preferably in a B2B environment
- 1-2 years leading cross-functional teams and projects
- Experience with Cloud software and SaaS offerings highly preferred
- Ability to work independently with moderate direction
- Learns sophisticated concepts quickly and thinks critically
- A great teammate and true collaborator with outstanding interpersonal skills
- Strong analysis, project management, and problem-solving abilities
- Ability to balance multiple projects simultaneously, prioritizing workloads to meet contending deadlines
- Excellent communication skills
- Strong proficiency in Excel, PowerPoint, Word, and Outlook is required
- Experience with Salesforce is a plus.
Benefits
- Career Development
- Competitive Compensation and Benefits
- Pay Transparency
- Global Opportunities
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