Outreach Coordinator developing new referral relationships for Rivia Mind's mental healthcare services. Driving growth through strategic partnerships across various organizations and settings.
Responsibilities
Develops new referral relationships and supports ongoing existing relationships with established referring organizations.
Represents Rivia Mind in the market showcasing knowledge of all applicable service offerings and attributes.
Shares feedback on market response to outreach messaging and provides insights on new referral sources.
Supports efforts to help individuals and larger organizations understand the value of Rivia Mind and to establish and grow referral volume from these entities.
Proactively identify, engage, and secure new referrals through new and emerging referral partner organizations to drive growth.
Engage in frequent travel within assigned territory for onsite drop-ins to new, emerging, or existing referring organizations, onsite meetings, B2B, and B2C events.
Implement direct sales efforts, including cold calls, targeted email campaigns, and print materials delivered during onsite visits.
Participate in extended travel for territory roadshows, networking events, or conferences, as required.
Utilize data insights to identify new referral source opportunities and tailor sales messages.
Collaborate with the Marketing team to ensure outreach messaging is aligned with Rivia Mind’s messaging framework.
Maintain accurate records in Salesforce CRM to track outreach efforts, onsite visits, and relationship status.
Prepare reports on referral lead generation, conversion rates, engagement, and outcomes to assess performance against territory goals.
Monitor partner feedback on referral process and patient experience, promptly addressing any issues.
Requirements
Required Education Level: Bachelor's Degree
Education Details: Bachelor’s degree in business, marketing, healthcare, clinical field, or related discipline.
OR - a minimum of 3-4 years of progressive experience in mental/healthcare sales, referral relationship development, or healthcare business development.
Two to four years of experience developing and maintaining referral relationships in an outreach-related role - OR - prior Sales/Business Development Representative experience.
Excellent interpersonal skills include the ability to interact effectively and professionally with individuals at all levels, both internal and external.
Must be able to manage multiple tasks/projects simultaneously within inflexible time frames.
Experience in finding prospective new referents, soliciting new business and closing on sales opportunities.
Proven track record of cold calling, outbound sales and CRM records management is required.
Salesforce Experience is a plus.
Extensive experience managing, analyzing, and reporting on various data attributes
Ability to build & sustain genuine and impactful relationships
Creative thinker with a strategic mindset and self-starter mentality
Located within 25 miles of a major metropolis
Comfortable working autonomously in a remote and multi-location environment
Equipped with a valid driver's license in good standing, proof of acceptable auto insurance & a reliable vehicle to conduct site visits and attend certain events
Exposure to or interest in developing expertise in university counseling centers, B2B, and/or B2C conversions
Proficient with utilizing a diverse range of technology platforms and systems (Google Suite required, company-wide platforms/software like Monday.com and EHR/EMR platforms when applicable)
Intermediate computer skills and technical aptitude required
Willingness to learn about behavioral healthcare and be conversant in industry terminology.
Benefits
3 weeks of front-loaded PTO + 9 paid holidays
Annual office closure (Dec 25–Jan 1)
Annual Impact Days for volunteering or professional development
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