Content Lead creating branding strategies and producing content for a genetic testing company. Must collaborate with agencies and manage social media content while working hybrid.
About the role
- Content Manager overseeing digital and social content initiatives for Formula 1 partners. Collaborating closely with clients to enhance brand visibility and engagement.
Responsibilities
- Develop and execute hero, hub and hygiene content strategies that align with our clients' (brands, teams, or drivers) commercial and marketing objectives.
- Oversee the content production process. You will brief and collaborate with our production arm to ensure content is delivered on time, on budget, and to the highest standard.
- Create and pitch compelling branded content concepts that organically integrate Formula 1 sponsors, ensuring all contractual deliverables are met and maximized.
- Lead live, reactive, and planned social media activity during intense Grand Prix weekends. Adapt quickly to track action and viral moments.
- Liaise daily with cross functional departments, and brand partners to build trusted, long-term relationships. You will be a key asset during shoots and ensure all content passes multi-level approval processes.
- Track content performance across social and digital platforms. Produce comprehensive, data-backed reports to feed measurement frameworks, demonstrate ROI and inform future strategies.
Requirements
- Significant experience in digital content management, social media strategy, and / or digital production - within a sports marketing agency, motorsport team, or high-profile sports brand.
- F1 Expertise: A deep understanding of the Formula 1 ecosystem. You’re passionate about the grid, you know technical jargon, you’re across the current meme culture, and how the modern "Drive to Survive" fan consumes the sport.
- Creative & Technical Skills: A strong portfolio demonstrating exceptional digital storytelling. While you are primarily a manager, proficiency in the Adobe Creative Suite (Premiere Pro, Photoshop) and an eye for design/editing is a major advantage.
- Platform Mastery: Expert knowledge of social media platforms (Instagram, TikTok, X, YouTube, LinkedIn) and their respective algorithms, trends, and community management tools.
- Agility under Pressure: The ability to thrive in an unpredictable, high-pressure environment. Formula 1 is unpredictable; you must be able to pivot a content plan instantly.
- Flexibility & Travel: A willingness to travel globally to select events, sponsor activations, or production shoots. Must be comfortable working non-traditional hours to accommodate global race time zones.
Benefits
- Competitive Salary + performance-based agency bonuses.
- Unrivalled Access: Genuine integration into Formula 1, working directly with some of the biggest names and brands in the sport.
- Agency Culture: A dynamic, fast-paced, and highly collaborative hybrid working environment.
- Comprehensive Benefits: Private healthcare, generous annual leave, and dedicated training budget.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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