Senior Performance Manager building scalable demand generation systems for B2B SaaS at reteach. Collaborates with Sales for continuous lead quality improvement during scaling phase.
Responsibilities
Du baust ein skalierbares Demand-Generation-System auf
Du entwickelst eine kanalübergreifende Strategie zur Leadgenerierung
Du verantwortest Budgetallokation und ROI-Optimierung
Du stellst vollständige KPI-Transparenz entlang des Funnels sicher
Du testest systematisch neue Kanäle, Creatives und Setups
Du arbeitest eng mit Sales zusammen, um Leadqualität und Conversion kontinuierlich zu verbessern
Du denkst in Hypothesen, Tests und Daten
Requirements
Mehrjährige Erfahrung (idealerweise 4–7+ Jahre) in Demand Generation oder Performance-getriebener Leadgenerierung im B2B-SaaS-Umfeld
Nachweisbare Erfolge im Aufbau oder in der Skalierung von Lead- und Pipeline-Programmen
Sicherer Umgang mit KPIs wie CPL, CAC, Conversion Rates und Funnel-Analysen
Erfahrung in Wachstums- oder Skalierungsphasen
Hohe Datenaffinität und analytische Stärke
Hands-on-Mentalität
Ownership für Ergebnisse, nicht nur für Aktivitäten
Optional: Erfahrung mit AI-gestützten Tools oder Automatisierung im Marketing
Benefits
Attraktives Gehaltspaket mit Performance-Komponente
Gestaltungsfreiheit beim Aufbau und der Weiterentwicklung unserer Demand-Gen-Strategie
Transparente Zieldefinition und performance-orientierte Kultur
Direkte Zusammenarbeit mit der Geschäftsführung und hoher strategischer Einfluss auf unser Wachstum
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