Hybrid Senior Marketing Data Analyst

at Response Labs - The Digital CRM & Loyalty Marketing Agency

• Job title: Senior Marketing Data Analyst
• Job type: Full Time
• Experience level: Senior
• Salary: $120,000 - $140,000 per year
• Degree requirement: Bachelor's Degree
• Tech skills: ETL, Python, SQL, Tableau
• Location requirements: Hybrid, Baltimore, United States

About the role

• Senior Marketing Data Analyst at Response Labs driving actionable insights and optimizing marketing campaigns through data analysis. Collaborating with teams to enhance client CRM and loyalty program performance.

Responsibilities

• Design and execute complex data analysis plans, utilizing advanced statistical techniques and tools like SQL, Python, and R.
• Translate complex data into clear and concise insights, tailored for communication to diverse stakeholders (clients, internal teams).
• Develop and maintain robust data pipelines, data visualizations, and reporting dashboards for various CRM and loyalty program KPIs using Tableau.
• Create audience segments for use in A/B testing, marketing campaigns, and reporting Identify trends, patterns, and anomalies in data to uncover opportunities for optimization and growth within client programs, driving measurable improvements in key metrics.
• Collaborate with client teams and internal departments to define strategic direction based on data-driven recommendations.
• Stay abreast of industry trends and advancements in data analytics, CRM, and loyalty marketing.
• Contribute to the development and implementation of new data-driven solutions and practices within the agency.

Requirements

• Minimum 10+ years of experience as a Marketing Data Analyst or similar role, preferably within a marketing or CRM agency environment.
• Solid understanding of marketing analytics concepts and metrics, particularly related to CRM, life-cycle marketing, media, and loyalty programs.
• Proven ability to develop impactful business-focused dashboards and visualizations using Salesforce Tableau.
• Strong problem-solving and critical thinking skills, with a proven ability to identify, analyze, and resolve complex data-related challenges.
• Exceptional attention to detail and ability to work independently as well as collaboratively within a team environment.
• Demonstrated experience using Python for data cleansing, normalization, and blending, and advanced statistical analysis.
• Experience with tools such as Salesforce Tableau Prep and SuperMetrics to perform ETL tasks and blend data from disparate sources into one cohesive data set.
• Deep understanding of relational databases and proficiency in using SQL to query, join, and manipulate data for analysis and reporting.
• Excellent communication and presentation skills, able to explain complex data to both technical and non-technical audiences.

Benefits

• Health, dental, and vision insurance with employer contribution.
• Short-term disability coverage.
• 401k plan with matching.
• Annual performance bonus and quarterly award drawings.
• Paid vacation, sick time, and federal holidays.
• Professional training and certification tracks.
• Flexible work options, including work-from-home.
• Regular company events and volunteer outings.
• Fun, relaxed work environment and culture.