Hybrid Digital Content Specialist – 12 month contract

at Rentokil Initial

• Job title: Digital Content Specialist – 12 month contract
• Job type: Contract
• Experience level: Mid level, Senior
• Salary: Not specified
• Degree requirement: No Education Requirement
• Tech skills: Switching
• Location requirements: Hybrid, Crawley, United Kingdom

About the role

• Digital Content Specialist managing social media content and strategy across various platforms. Collaborating with North America teams for optimizing organic and paid social activities.

Responsibilities

• Content planning and creation
• Develop and maintain social media content calendars for assigned brands, aligned to commercial priorities, seasonality, and campaign plans.
• Create or brief on-brand social assets (static, carousels, simple motion, stories, short-form video) using tools such as Canva/ Adobe CC and brand templates.
• Apply modular content principles, thinking in series, themes, and reusable building blocks rather than one-off posts, and identify high-performing formats to scale across brands.
• Write clear, engaging copy tailored to platform, audience, and brand voice, including hooks, post copy, and CTAs.
• Localise/adapt global and North America assets for individual brands, ensuring relevance to local customer needs and regulations.
• Channel management and community
• Schedule, publish, and quality-check posts across key platforms for assigned brands, ensuring consistency and timeliness.
• Monitor comments, messages, and reviews, escalating customer issues in line with agreed processes and SLAs.
• Ensure consistent use of hashtags, tagging, handles, and UTMs to support tracking and discoverability.
• Stay on top of social trends, formats, and platform updates, recommending tests that could improve engagement or reach.
• Campaigns and collaboration
• Work closely with the North America team to: Provide content, creative variations, and messaging recommendations for paid social campaigns.
• Share audience insights, post-click learnings, and on-channel performance to inform paid strategy.
• Support branded and seasonal campaigns (e.g. promotions, product pushes, regional initiatives) with strong organic social activity.
• Collaborate with performance marketing, SEO, CRO, and brand teams to ensure social activity supports broader digital goals (traffic, leads, conversions).
• Brief and collaborate with creative or video partners where needed, providing clear objectives, examples, and feedback.
• Performance, optimisation and reporting
• Track performance across brands (reach, impressions, engagement, clicks, conversions) and provide regular dashboards and commentary.
• Identify what’s working/not working by brand, channel, and content type, and proactively make recommendations for improvement, escalating risks or issues early, and proposing clear next steps.
• Connect social performance to broader digital signals such as traffic quality/ conversion intent.
• Feed insights into test-and-learn plans (e.g. creative variants, formats, copy angles, posting times).
• Use tools such as native platform analytics, Google Analytics, and social/CRM platforms (e.g. Sprinklr or HubSpot) to understand performance.
• Governance and brand consistency
• Ensure all posts and assets follow brand guidelines, tone of voice, and legal/compliance requirements.

Requirements

• 3+ years’ experience in social media management for B2C and/or B2B brands, ideally across multiple brands or markets.
• Strong track record of managing content calendars and organic social campaigns end-to-end.
• Proficiency with Canva / Adobe CC (or similar) to create high-quality, on-brand social assets.
• Experience using social media management and analytics tools, and familiarity with platforms such as Sprinklr and/or HubSpot, plus native insights.
• Comfortable working with performance data, extracting insights, and presenting simple, visual reports.
• Excellent written English with strong attention to detail and ability to adapt tone of voice.
• Strong organisational skills, able to manage multiple brands, stakeholders, and deadlines, including confident prioritisation and rapid context-switching between brands and campaigns.
• Proactive, self-starting approach, able to work independently day to day, anticipate risks or blockers, and bring forward clear, data-informed recommendations without waiting to be asked.
• Desirable
• Experience working alongside paid media teams, including providing briefs and recommendations for paid social activity (without owning campaign set-up or budgets).
• Experience in service industries (e.g. facilities, food service, logistics) or other complex B2B2C environments.
• Experience working with North American markets/time zones.
• Basic understanding of how social activity links to wider digital journeys.
• Experience working in complex matrix organisations.

Benefits

• Competitive salary
• Hybrid working
• Rentokil Initial Reward Scheme
• 23 days holiday, plus 8 bank holidays
• Employee Assistance Programme
• Death in service benefit
• Healthcare
• Free parking