Social Media Senior responsible for driving brand engagement across social platforms, focusing on trends in the beauty market. Collaborating with teams to enhance the digital presence of the brand.
Responsibilities
Develop and manage the editorial calendar for social media, ensuring consistency and relevance of posts;
Create content strategies aligned with brand objectives, audience education and engagement;
Identify digital trends and creative opportunities in the aesthetics/beauty market, driving continuous innovation;
Draft scripts, briefs and creative concepts for posts, reels, videos and stories;
Oversee content productions, photoshoots and recordings, ensuring quality and adherence to brand positioning;
Ensure consistency of tone, aesthetics and brand identity across all channels;
Monitor engagement and growth metrics, analyzing content performance;
Produce strategic insights and recommend optimizations for continuous improvement of results;
Support the preparation of social media performance reports;
Collaborate with internal teams such as marketing, events and influencer relations to promote synergy across initiatives;
Support digital activations related to campaigns, conferences and brand events.
Requirements
Bachelor’s degree in Marketing, Communications, Advertising or related fields;
Proven experience managing social media accounts and creating content;
Previous experience in editorial planning and developing scripts for social media;
Proficiency with Instagram, TikTok, YouTube and LinkedIn;
Availability to work in a hybrid format, based in the South Zone (Zona Sul) of São Paulo.
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