Social Media & Community Specialist managing content across social platforms and engaging followers. Monitoring trends and providing insights to teams for content strategies across digital channels.
About the role
- Social Media Senior responsible for driving brand engagement across social platforms, focusing on trends in the beauty market. Collaborating with teams to enhance the digital presence of the brand.
Responsibilities
- Develop and manage the editorial calendar for social media, ensuring consistency and relevance of posts;
- Create content strategies aligned with brand objectives, audience education and engagement;
- Identify digital trends and creative opportunities in the aesthetics/beauty market, driving continuous innovation;
- Draft scripts, briefs and creative concepts for posts, reels, videos and stories;
- Oversee content productions, photoshoots and recordings, ensuring quality and adherence to brand positioning;
- Ensure consistency of tone, aesthetics and brand identity across all channels;
- Monitor engagement and growth metrics, analyzing content performance;
- Produce strategic insights and recommend optimizations for continuous improvement of results;
- Support the preparation of social media performance reports;
- Collaborate with internal teams such as marketing, events and influencer relations to promote synergy across initiatives;
- Support digital activations related to campaigns, conferences and brand events.
Requirements
- Bachelor’s degree in Marketing, Communications, Advertising or related fields;
- Proven experience managing social media accounts and creating content;
- Previous experience in editorial planning and developing scripts for social media;
- Proficiency with Instagram, TikTok, YouTube and LinkedIn;
- Availability to work in a hybrid format, based in the South Zone (Zona Sul) of São Paulo.
Benefits
- Health insurance
- Dental plan
- Meal/Food allowance
- Gympass/TotalPass
- Life insurance
- Development, health and wellness programs
- Day off
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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