Marketing Manager driving community - centered marketing campaigns while collaborating with cross - functional teams at NWA Pet Resource Center. Engaging Northwest Arkansas communities and supporting diverse marketing initiatives.
About the role
- Senior Analyst in Marketing Analytics at Paramount, providing data-driven solutions to marketing challenges. Supporting business growth and retention through collaboration with various teams.
Responsibilities
- Foster data-informed decision making throughout the Streaming marketing organization
- Design, implement, and measure incrementality and lift tests to validate model-driven targeting versus platform-native optimization strategies
- Conduct detailed analyses on media performance
- Identify when model-driven optimization outperforms basic buying strategies
- Measure the extra impact
- Translate predictive and targeting models into actionable strategies for Digital O&O Promo placements
- Define measurement frameworks
- Ensure these frameworks link promo participation to important results
- Analyze marketing and attribution data to measure the return on marketing investment
- Optimize budget allocation while providing recommendations for different channels and partners
- Use analyses from multiple platforms, conduct experiments, and apply media mix model outputs
- Partner closely with internal data science teams and external partners to enhance and increase relevance and actionability of results across various media channels
- Collaborate with team members to ensure dimensions and metrics in data pipelines are compliant with business workflows powering marketing reporting
- Support development of auditing tools of existing data sets to check for anomalies and irregularities; leverage SQL and Google Cloud Service suite features to escalate data inconsistencies.
- Build and refine data workflows for Streaming marketing data to ensure consistent data integrity.
Requirements
- BA/BS
- 3+ years’ experience in digital marketing and analytics, web analytics, or online media industry
- Proficient in SQL with a thorough understanding of data and systems’ infrastructures; experience extracting, cleaning, and transforming data from databases using SQL
- Experience or coursework in media measurement including web, native app, video measurement technology and standards
- Experience designing and analyzing incrementality, lift, or A/B tests
- Proficient with analytical tools and languages supporting data analysis, reporting, and visualization – Excel, Microsoft Office, Google Collaborative Apps (Docs, Sheets, Slides), Tableau, R, Python
- Strong detail-orientation with a penchant for data accuracy and good grammar.
Benefits
- medical
- dental
- vision
- 401(k) plan
- life insurance coverage
- disability benefits
- tuition assistance program
- PTO or, if applicable, as otherwise dictated by the appropriate Collective Bargaining Agreement
- This position is bonus eligible.
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