Hybrid Marketing Generalist – Growth Marketing Manager

at Relay Commerce

• Job title: Marketing Generalist – Growth Marketing Manager
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: $50,000 - $110,000 per year
• Degree requirement: Bachelor's Degree
• Tech skills: Go
• Location requirements: Hybrid, Denver, United States

About the role

• Growth Marketing Manager overseeing Flockler's marketing strategies and execution in a scaling product environment at Relay Commerce. Leading a small team and managing agency partnerships for optimal growth.

Responsibilities

• Own Flockler's marketing engine from strategy to execution, leading a small team and managing our agency partnerships
• Work closely with two other marketing professionals while managing relationships with external agencies (i.e. Webflow, paid advertising)
• Optimize our marketing automation, lead management, and reporting infrastructure
• Partner with our General Manager, Customer Success, Account Management, and Engineering teams to build and execute Go-To-Market plays, manage our marketing operations, and drive pipeline growth
• Possess strong leadership and organizational skills, take ownership of your work, and have an insatiable desire to take action and make things happen

Requirements

• Team Leadership: 2+ years of experience managing and developing marketing team members, with proven ability to delegate, provide feedback, and drive accountability
• Agency Management: Proven track record managing multiple external agencies and vendors, delivering quality work on time and on budget
• HubSpot Expertise: 1+ years of hands-on experience with HubSpot Marketing Hub, including workflow automation, lead scoring, email marketing, and reporting. HubSpot certification strongly preferred
• Marketing Experience: 5+ years in product marketing, growth marketing, or digital marketing roles, preferably in B2B SaaS or martech
• Event Marketing: Experience planning and executing industry events, conferences, or webinars with measurable pipeline impact
• Project Management: Demonstrated ability to manage multiple initiatives simultaneously, keeping projects on track and stakeholders aligned
• Technical Proficiency: Hands-on experience with Webflow (or similar CMS), Google Analytics, and project management tools
• Analytical Mindset: Comfortable using data to measure performance, identify opportunities, and make decisions
• Communication Skills: Exceptional written and verbal communication skills for creating compelling copy and aligning cross-functional teams
• Go-To-Market Expertise: Experience launching products or features and executing integrated marketing campaigns
• Outbound Marketing: Proven experience developing and executing outbound marketing campaigns, including cold email sequences, paid acquisition channels, and/or direct outreach strategies that generated measurable pipeline growth

Benefits

• Flexible Time Off
• Public Holidays Off
• Paid Parental Leave
• Work From Home Stipend
• Therapy/Mental Health Reimbursement
• Co-working Space Allowance
• Company Swag