Hybrid Marketing Generalist – Growth Marketing Manager

Posted last month

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About the role

  • Growth Marketing Manager overseeing Flockler's marketing strategies and execution in a scaling product environment at Relay Commerce. Leading a small team and managing agency partnerships for optimal growth.

Responsibilities

  • Own Flockler's marketing engine from strategy to execution, leading a small team and managing our agency partnerships
  • Work closely with two other marketing professionals while managing relationships with external agencies (i.e. Webflow, paid advertising)
  • Optimize our marketing automation, lead management, and reporting infrastructure
  • Partner with our General Manager, Customer Success, Account Management, and Engineering teams to build and execute Go-To-Market plays, manage our marketing operations, and drive pipeline growth
  • Possess strong leadership and organizational skills, take ownership of your work, and have an insatiable desire to take action and make things happen

Requirements

  • Team Leadership: 2+ years of experience managing and developing marketing team members, with proven ability to delegate, provide feedback, and drive accountability
  • Agency Management: Proven track record managing multiple external agencies and vendors, delivering quality work on time and on budget
  • HubSpot Expertise: 1+ years of hands-on experience with HubSpot Marketing Hub, including workflow automation, lead scoring, email marketing, and reporting. HubSpot certification strongly preferred
  • Marketing Experience: 5+ years in product marketing, growth marketing, or digital marketing roles, preferably in B2B SaaS or martech
  • Event Marketing: Experience planning and executing industry events, conferences, or webinars with measurable pipeline impact
  • Project Management: Demonstrated ability to manage multiple initiatives simultaneously, keeping projects on track and stakeholders aligned
  • Technical Proficiency: Hands-on experience with Webflow (or similar CMS), Google Analytics, and project management tools
  • Analytical Mindset: Comfortable using data to measure performance, identify opportunities, and make decisions
  • Communication Skills: Exceptional written and verbal communication skills for creating compelling copy and aligning cross-functional teams
  • Go-To-Market Expertise: Experience launching products or features and executing integrated marketing campaigns
  • Outbound Marketing: Proven experience developing and executing outbound marketing campaigns, including cold email sequences, paid acquisition channels, and/or direct outreach strategies that generated measurable pipeline growth

Benefits

  • Flexible Time Off
  • Public Holidays Off
  • Paid Parental Leave
  • Work From Home Stipend
  • Therapy/Mental Health Reimbursement
  • Co-working Space Allowance
  • Company Swag

Job title

Marketing Generalist – Growth Marketing Manager

Job type

Experience level

Mid levelSenior

Salary

$50,000 - $110,000 per year

Degree requirement

Bachelor's Degree

Tech skills

Location requirements

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