Sales Force Effectiveness Executive managing sales reporting and insights for strategic channels. Collaborating with teams to enhance sales execution using data-driven insights.
Responsibilities
Prepare and deliver daily, weekly, monthly, and quarterly sales performance reports for strategic channels.
Conduct data analysis to identify trends, gaps, and opportunities for improvement in sales execution.
Manage accurate calculation and validation of sales incentive programs for field teams.
Support RTM effectiveness initiatives by providing data and insights for route optimization and coverage.
Maintain and update SKU distribution, price, and promotion effectiveness tracking.
Provide ad hoc reports and data analysis as requested by SFE & Channel Development Manager or sales leadership.
Collaborate with sales teams to ensure timely and accurate data submission for performance tracking.
Assist in monitoring key sales fundamentals such as effective calls, distribution, and compliance with must-list SKUs.
Ensure data integrity and accuracy across all reporting systems and dashboards.
Support capability development programs by providing performance insights and progress tracking.
Requirements
Degree from a recognized university
0–3 years of experience in sales analysis, trade marketing, or related roles (FMCG experience preferred)
Strong analytical skills with proficiency in Microsoft Excel and data visualization tools (e.g., Power BI)
Basic understanding of channel operations and RTM models
Detail-oriented with a high level of accuracy in data handling and reporting
Ability to manage multiple tasks and prioritize effectively under pressure
Strong communication skills to collaborate with cross-functional teams
Problem-solving mindset with ability to identify trends and propose solutions
Familiarity with sales incentive schemes and calculation processes is an advantage
Proactive, self-motivated, and eager to learn in a dynamic environment
Good command of spoken and written English.
Benefits
Flexible work arrangements
Professional development opportunities
Job title
Sales Force Effectiveness Executive – 1 year Contract
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