Senior customer facing leader for compact equipment sales and marketing organization driving performance and profitability across Western Canada. Leading a team to foster engagement and continuous improvement.
Responsibilities
Provide strategic management of all aspects of the Compact Cat Equipment sales force to maximize effectiveness, efficiency, and market penetration.
Lead, coach, mentor, and develop a team of Inside Equipment Sales Representatives, ensuring continuous growth in capability and performance.
Identify and pursue new business opportunities to drive growth in parts, service, and equipment sales.
Utilize SalesLink and other CRM tools to support long‑term customer relationship strategies and sales productivity.
Maintain strong, collaborative relationships with branch and regional operational managers to ensure seamless support of customer needs.
Communicate competitive intelligence, product updates, market trends, and product health and safety information in a timely and effective manner.
Drive strategic development and retention of key customer relationships.
Requirements
Minimum 10+ years of progressive strategic or management experience, ideally within equipment, industrial, or heavy machinery sectors
Experience leading sales teams and driving performance in a competitive market environment
Demonstrated success in building customer relationships and delivering growth results
Excellent business acumen, including financial understanding relevant to sales and profitability
Strong understanding of Compact Cat Equipment products, services, applications, and customer industries
Knowledge of sales processes, CRM systems, and market dynamics in Western Canada
Strong influencing and relationship management capabilities
Exceptional presentation and communication abilities
Excellent interpersonal and conflict resolution skills
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