Lifecycle Marketing Manager at Spring Health executing member lifecycle marketing programs. Building campaigns in Iterable and maintaining quality across campaign work.
About the role
- Gestor(a) de Tráfego Paid com experiência em Meta Ads e Google Ads. Planejando e otimizando campanhas para crescimento e resultados previsíveis.
Responsibilities
- Plan, create, and optimize campaigns on Meta Ads and Google Ads
- Structure acquisition and lead-generation funnels
- Monitor key metrics (CPA, CPL, ROAS, CTR, conversion)
- Run continuous A/B tests
- Produce strategic reports with business insights
- Collaborate with the sales and strategy teams
Requirements
- Proven experience managing paid traffic
- Strong command of Meta Ads and Google Ads
- Analytical mindset with a performance orientation
- Organized with strong metric tracking and control
- Proactive in proposing improvements
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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