Integrated Content Lead managing ONEOK's integrated, omni - channel content program. Overseeing content strategy, collaboration with teams, and execution across multiple channels from Tulsa, Houston, or Dallas.
About the role
- Lead, Content Strategist managing content for Celebritycruises.com focusing on Adobe Experience Manager and Go-To-Market campaigns. Collaborate with teams ensuring a cohesive guest experience across all touchpoints.
Responsibilities
- own the content strategy and content management for Celebritycruises.com
- focus on Adobe Experience Manager (AEM) data management, ship deployment, and Go-To-Market campaigns
- collaborate with a team of content professionals, partners with UX, design, development, analytics, SEO/AEO, and cruise product teams
- ensure the guest journey is clear, cohesive, and on-brand across itineraries, ships, and experiences
- provide oversight and work closely with the authoring team and ensure all new efforts are properly tested before going live
- work closely with product and creative teams to create and update content for Destinations, Ships, Activities, Dining Venues, FAQs, and Ports.
- lead content strategy for Celebritycruises.com across itineraries, ships, and experiences, ensuring a consistent brand voice and guest-centric messaging
- own content data management in Adobe Experience Manager (AEM)
- govern content data quality in AEM
- manage ship deployment content calendar
- oversee UAT, QA, and testing content-related tools and processes
- collaborate with UX, design, and development teams to optimize content layouts
- monitor Web Analytics, business performance, and customer satisfaction
- plan and conduct content experiments and A/B tests
- partner with analytics and SEO/AEO teams to understand guest needs and optimize content for search and users
- drive end-to-end content creation for campaigns and site initiatives
- manage publishing workflows in AEM
- conduct regular content inventories and audits
- support personalization and AI-enabled enhancements to the guest journey
- communicate strategy and progress to stakeholders and leadership
Requirements
- Bachelor's degree in Marketing, Business, Journalism, English major, or similar
- 6+ years of professional experience with web content strategy.
- In-depth knowledge managing content for one or more of the following: digital campaigns, websites and landing pages, emails, mobile applications.
- 3+ years of experience working within a content management system.
- Ability to devise holistic content marketing strategic plans and ability to execute at a strategic and tactical level.
- Well-versed in content marketing best practices and passionate about elevating the game to be a leader in the space.
- Flexibility to changing priorities and being able to work on several projects simultaneously.
- Exceptional verbal, written and presentation communication skills and the ability to inspire others.
- Highly self-motivated, thrive in a fast-paced collaborative environment, and work well within a team.
Benefits
- competitive compensation and benefits package
- excellent career development opportunities
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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