Business Development Representative identifying and qualifying leads for Rakuten Advertising. Engaging potential clients through various communication methods to drive revenue growth.
Responsibilities
Prospecting: Research, identify, and engage with prospective clients in the US and Canada markets, navigating organizational structures to connect with key decision-makers
Use various lead generation tools and methods to discover new business opportunities
Research potential leads and accounts to develop personalized outreach strategies
Develop a deep understanding of Rakuten Advertising's products and services
Outreach and Engagement: Proactively seek new business opportunities in the market
Initiate outbound and inbound sales calls, emails, and other communication methods to engage with prospects
Tailor messaging to effectively communicate the value of our advertising solutions
Build and maintain strong relationships with leads through regular follow-ups
Qualification: Conduct in-depth conversations with prospects to assess their needs and requirements
Qualify leads based on predetermined criteria to determine their readiness for the sales process
Deliver qualified opportunities against BDR team targets that align with strategic sales objectives
Meeting Setting: Schedule qualified meetings for the sales team
Ensure meetings are well-prepared for and meeting attendees are the right points of contact.
Reporting: Provide regular updates to management on the progress of leads and opportunities as well as provide collaborative feedback on messaging, market insights, product, and client needs
Maintain sales data integrity through timely and accurate updates in Salesforce and other sales platforms
Requirements
2+ years of experience in a business development/sales development role
Bachelor’s degree in sales, marketing, business, or related field
Strong communication and interpersonal skills via phone and email
Strong organizational skills
Strong desire and ability to move up within the organization
Demonstrated ability to perform in a dynamic environment
Goal-oriented, team player, and able to work independently
Knowledge of digital advertising, marketing, affiliate, or agency experience
Familiarity with sales and marketing platforms such as Salesforce, Relevance AI, Gong, Salesloft, Surfe, Hubspot, Apollo.io, or Seamless AI
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