Senior Analyst specializing in CRO solutions for innovative digital transformation. Analyzing user behavior and optimizing customer experience with data-driven methodologies.
Responsibilities
Analyses related to user behavior and conversions in GA4
Heatmap analysis and session recordings using Hotjar and similar tools
Running and analyzing user surveys via Hotjar and similar tools
Preparation and presentation of department reports
Formulation of test hypotheses based on data and navigation analysis
Prioritization of tests using an effort vs. impact matrix
Continuous collaboration with BI, UX, Media, SEO and Planning teams
Development of tests together with UX and development teams using testing tools such as VWO and others
Monitoring tests and preparing reports that document gains, learnings and projections per test; creation of events via GTM
Define and monitor KPIs for growth, conversion, retention and customer lifetime value
Optimize the customer experience across the journey, ensuring high levels of satisfaction and loyalty
Work together with Finance for revenue planning and forecasting
Implement new technologies and methodologies for continuous improvement of growth processes
Requirements
Knowledge of HTML and CSS
Knowledge of CRO
Knowledge of Web Analytics
Curiosity and willingness to learn new tools, client contexts and methodologies
Interest in interacting with various teams within a consultancy and with clients
Ability to present complex data in a clear, didactic and visual manner
Share knowledge and reinforce experimentation methodology
Strong problem-identification skills and a focus on creative solutions
Benefits
Meal allowance and/or food voucher for groceries and meals 🍴
Health and dental insurance for you and your family 💙
Pharmacy partnerships for discounts on medications 💊
Childcare assistance according to current policy 🍼
Gym partnership/discounts to encourage exercise 🤸♀️🤸♂️
Partnership with SESC for a variety of cultural and leisure programs ✈
Partnerships for language studies, technology courses and learning platforms 📚
Payroll-deductible loans with attractive rates plus a financial education program 💰
Corporate University and learning paths with diverse content on technology, soft skills, market trends and more 👨💻
Employee referral program with potential rewards and bonuses 🎁
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