Marketing Intern supporting marketing initiatives for AAA game projects at Crystal Dynamics. Gaining hands - on experience and industry insights during a 12 - week internship program.
About the role
- Strategic Account Based Marketing Manager leading targeted marketing programs in enterprise tech at Pure Storage. Focusing on ABM strategy and cross-functional leadership for top accounts.
Responsibilities
- Vertical-Centric ABM Campaigns: Lead the design, execution, and optimization of 1:1 and 1:few ABM campaigns for strategic accounts—tailoring messaging, content, and engagement strategies to industry-specific challenges.
- Cross-Functional Collaboration: Partner with sales, field marketing, campaigns, and product marketing teams to ensure campaigns are aligned with account objectives, vertical GTM strategies, and buyer personas.
- Data-Driven Insights & Reporting: Use tools like 6sense, Salesforce, and Tableau to monitor engagement, pipeline impact, and ROI. Translate insights into clear campaign optimizations and business recommendations.
- Executive Engagement: Collaborate with sales leaders to develop executive-level programs that drive alignment and trust with C-level buyers.
- ABM Innovation & Enablement: Drive new tactics such as themed call blitzes, strategic gifting, and multi-channel personalization. Enable sellers with tailored playbooks and outbound messaging aligned to industry pain points.
- Mentorship & Best Practices: Support junior ABM teammates by sharing playbooks, insights, and vertical knowledge to scale successful programs across regions.
- Budget Management: Manage and optimize ABM budgets, ensuring effective use of resources and clear tracking of program performance.
Requirements
- 10+ years of B2B field marketing experience, with at least 5+ years focused on ABM and/or strategic account marketing in enterprise tech or SaaS environments.
- Proven vertical marketing expertise—with the ability to speak to industry-specific trends, buyer needs, and GTM motions.
- Advanced proficiency in ABM platforms (6sense, Demandbase), Salesforce CRM, and analytics tools such as Tableau.
- Strong understanding of the customer journey, multi-touch attribution, and end-to-end campaign development.
- Excellent project management and communication skills, with a collaborative approach to working across sales, marketing, and executive stakeholders.
- Experience enabling sales teams with tailored messaging and account-based strategies.
- Team mentorship or leadership experience is a plus.
Benefits
- Pure Innovation: We celebrate those who think critically, like a challenge and aspire to be trailblazers.
- Pure Growth: We give you the space and support to grow along with us and to contribute to something meaningful. We have been Named Fortune's Best Large Workplaces in the Bay Area™, Fortune's Best Workplaces for Millennials™ and certified as a Great Place to Work®!
- Pure Team: We build each other up and set aside ego for the greater good.
- Flexible time off
- Wellness resources
- Company-sponsored team events
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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