Senior Digital Marketing Manager leading digital marketing strategies for Motiva USA. Executing initiatives across multiple channels ensuring compliance with healthcare regulations.
About the role
- Senior Regional Marketing Manager strategizing growth for Public Sector territory. Bridging corporate strategy with regional execution in high-impact marketing.
Responsibilities
- Build and execute data-driven Federal and SLED go-to-market plans that overachieve on net-new acquisition, expansion, pipeline creation, and lead conversion.
- Master the Tenable portfolio and Public Sector personas to influence regional messaging, digital campaigns, and content creation.
- Lead the end-to-end lifecycle of in-person and virtual events, and revenue-generation programs, from concept to post-event ROI analysis.
- Collaborate with Sales, Channel Partners (including Immix and Carahsoft), and Marketing to ensure a unified approach.
- Leverage Salesforce and Tableau to report on metrics, pivot strategies, and optimize budget spend.
Requirements
- Must be able to work hybrid/onsite at our HQ in Columbia, MD or Boston, MA.
- 10+ years of B2B marketing experience specifically targeting Federal and SLED audiences.
- Proficiency in Salesforce and Marketo; experience with Tableau, Google Workspace, and Slack is a major plus.
- Proven ability to manage complex project logistics (3rd party vendors, booth operations, and tight deadlines).
- A track record of building trust with sales leaders, distributors, and resellers to drive joint-marketing success.
- A self-motivated mindset comfortable with the pace of a high-growth cybersecurity environment.
- Cybersecurity experience is a plus. Direct experience working with ImmixGroup or Carahsoft is highly preferred.
- Applicants must be authorized to work for any employer in the U.S. We are unable to provide sponsorship for work visas of any kind at the time of hire, or at any point during employment.
Benefits
- medical
- dental
- vision
- disability and life insurance
- 401(k) retirement savings with company match
- employee stock purchase plan
- employee referral program
- flexible spending accounts
- Employee Assistance Program (EAP)
- education assistance
- parental leave
- paid time off (PTO)
- company-paid holidays
- health and wellness events
- community programs
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