Marketing Intern supporting marketing initiatives for AAA game projects at Crystal Dynamics. Gaining hands - on experience and industry insights during a 12 - week internship program.
About the role
- B2B Marketing Specialist driving marketing strategy for PMEs at NIO. Analyzing data to enhance customer retention and business performance.
Responsibilities
- Analyze the market and competitive intelligence, mapping trends, SME segment behavior, and opportunities for differentiation and growth.
- Manage the customer lifecycle, developing and executing monetization, loyalty, and retention strategies.
- Analyze internal and external customer behavior data to identify opportunities to improve and optimize the customer experience.
- Monitor revenue and churn KPIs to ensure return on investment, scalability, and customer satisfaction.
- Collaborate closely with Digital Channels, Product, Customer Support, and Growth teams to ensure consistency of delivery.
Requirements
- Strong analytical mindset and results orientation.
- Experience with B2B marketing strategies, preferably in the telecommunications or technology sector.
- Ability to work cross-functionally and influence stakeholders.
- Proactive approach to test, learn quickly, and scale initiatives that deliver real impact.
- Proficiency with data analysis and BI tools (Power BI, BigQuery, or similar).
- Ability to work with structured data to extract insights and model customer behavior.
- Basic knowledge of SQL or data exploration tools is desirable.
- Understanding of the customer journey, conversion funnel, and performance metrics (CAC, LTV, rates, conversion rate, churn, revenue, ARPU, etc.).
- Bachelor’s degree in Marketing, Business Administration, Engineering, or related fields.
- Postgraduate degree in Digital Marketing or Business Management is a plus.
Benefits
- Meal and/or Food Allowance
- Transportation Allowance
- Medical Insurance
- Dental Insurance
- Life Insurance
- Private Pension Plan
- Profit-sharing Program (PPR)
- Pharmacy Assistance
- Childcare Assistance
- Flexible Working Hours
- V.tal Benefits Club
- Extended Maternity Leave (6 months)
- Extended Paternity Leave (20 days)
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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