Marketing Manager deploying marketing strategies and coordinating automotive campaigns for FUCHS Lubricants. Managing digital projects and ensuring effective communication across internal teams.
Responsibilities
Implement the marketing strategy through concrete, high-performing actions.
Manage automotive campaigns and optimize their performance across all channels.
Analyze the results of marketing activities (digital, e-shop, trade shows) and recommend optimizations.
Coordinate marketing activities with internal teams to ensure consistency and effectiveness.
Design and produce engaging editorial and visual content (articles, graphics, videos, webinars).
Lead digital projects (SEO, SEA, social media, email marketing) and manage database targeting via SAP.
Develop and run a VIP program.
Organize and coordinate the company's participation in trade shows and professional events.
Monitor the financial performance of campaigns (budget, costs, margin, ROI) in collaboration with Finance.
Ensure brand consistency and corporate communication across all internal and external channels.
Requirements
Proficiency with marketing and digital tools (Google Ads, Analytics, CRM, CMS, SAP).
Ability to create engaging content (editorial and visual).
Project management skills and ability to coordinate multiple stakeholders.
Analytical mindset and strong command of performance metrics.
Knowledge of the automotive industry.
Good understanding of the financial aspects of campaigns.
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