Sales Marketing Manager role connecting marketing and sales in the B2B sector for a technology startup. Supporting lead generation and customer development through innovative marketing campaigns.
Responsibilities
Preparing content for LinkedIn (posts, short videos, graphics, slides) as part of a jointly defined marketing plan
Creating and optimizing materials in Canva
Designing presentations, social media graphics and simple landing pages
Assisting with newsletters, blog posts and case studies
Identifying relevant target customers and industries in the industrial sector
Researching decision-makers in production, supply chain, procurement and lean management
Maintaining, segmenting and expanding our CRM in HubSpot and running mailing campaigns via Lemlist
Supporting the setup of small campaigns
Working on simple marketing automations (e.g., Lemlist, HubSpot workflows)
Preparing sales collateral and reference materials
Printing and shipping hardware and labels for our customers
Handling incoming and outgoing mail
Supporting general administrative tasks
Requirements
Currently enrolled in a degree in Business, Marketing, Engineering or a related field
Confident user of Canva and ideally some experience with HubSpot
Highly motivated to make a real impact in industrial B2B
Very good German language skills (written and spoken) and clear, structured communication
Interest in digital processes, IoT and modern procurement systems
Reliable, independent working style and enjoyment of organizational tasks
Bonus: Experience with video editing, social media or automation tools
Benefits
Direct collaboration with the entire team — immediate steep learning curve
Insights into Industry 4.0, IoT applications and modern supply chain and procurement processes
Flexible working hours and a remote-friendly working setup
Opportunity to contribute your own ideas and make visible impact — with the option to focus over time on a specific area, e.g., Marketing, Outbound Sales or Operations
A dynamic environment where you can grow and take on responsibility
Job title
Working Student: Marketing, Business Development, Back Office
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