Junior Omnichannel Marketing Specialist at METRO focusing on B2B and B2C digital marketing strategies. Supporting campaign design and execution in a dynamic retail environment.
About the role
- Lead Analyst responsible for executing design strategy and managing marketing applications for Protiviti. Collaborating with cross-functional teams to enhance digital platforms and deliver business value.
Responsibilities
- Lead the design strategy, vision, and execution for the portfolio of marketing related applications and integrations.
- Define Strategic Initiatives & Plan on Design.
- Create and maintain business capability, data, process, and technology inventories.
- Collaborate with product squad (engineering, product management, and research) to improve and create new products and services.
- Help define a human-centered approach for digital transformation experiences.
- Drive user testing with the research team, translating insights into design improvements.
- Coach and mentor junior analysts to improve consistency and delivery across product squads.
Requirements
- Bachelor’s degree in relevant discipline or equivalent relevant work experience.
- 5+ years of experience.
- Advanced skills in business and functional requirements gathering, data analysis, functional testing, process mapping, workflow documentation, and UAT planning and execution.
- Experience implementing and supporting Salesforce solutions across various business functions.
- Solid understanding of core Salesforce features and capabilities, including data modeling, automation tools, integrations, and user interface customization.
- Highly proficient in analysis tools (e.g., Salesforce Reporting, SQL, PowerBI, Python, Microsoft Excel), backlog management tools (e.g., Gearset, Azure DevOps, Jira), visual collaboration tools (e.g., Mural, Miro, or Freehand), and user experience/prototyping tools (e.g., Figma, Adobe XD, or Sketch).
- Solid understanding of marketing technology ecosystems (CRM, campaign tools, analytics platforms).
- Expert understanding of design thinking and phases of the design process.
- Experience facilitating design thinking group workshops.
- Excellent oral/written communication skills.
- Ability to manage multiple tasks with excellent time management skills.
- Experience collaborating with diverse teams in a dynamic, rapid growth environment.
Benefits
- Employees are eligible for medical, dental, and vision coverages.
- FSA and HSA healthcare accounts.
- Life and accident insurance.
- Adoption and fertility assistance.
- Paid parental leave up to 10 weeks.
- Short/long term disability.
- Company 401(k) savings and investment plan with 50% employer match on the first 6% of contributions.
- Choice Time Off (CTO) for vacation, personal needs, and sick time up to 20 days per calendar year.
- Up to 11 paid holidays each calendar year.
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