Design Manager at BAM, responsible for managing all design aspects from tender to completion in the Scottish Region. Leading design teams to ensure project goals are met through effective coordination.
About the role
- CRO Manager responsible for enhancing customer journeys and conversion rates at proSenio GmbH. Focusing on data-driven improvements and collaboration across teams in a hybrid environment.
Responsibilities
- Analyze and optimize customer journeys to continuously improve conversion rates and user experience
- Develop and implement an A/B testing strategy to validate data-driven improvements across the customer journey
- Interpret performance metrics (click-through rate, conversion rate, retention, bounce rate) to derive data-driven actions
- Proactively generate and analyze customer insights to support strategic and operational decisions
- Identify and reduce friction points in the customer journey in close collaboration with Marketing, Product Development, Sales and Customer Service
- Conduct market and competitor analyses to identify innovative approaches for conversion optimization
- Collaborate with the IT team on the technical implementation and testing of optimization measures
Requirements
- Several years of experience in Conversion Rate Optimization (CRO), Digital Analytics or a related discipline
- Solid knowledge of optimizing digital services and customer journeys
- Experience with A/B testing tools (Google Optimize, Optimizely, VWO) and personalization strategies
- Familiarity with web analytics tools (Google Analytics, Hotjar, Verify.io, Heyflow)
- Confident use of UX/UI design tools (Figma or Adobe XD)
- Basic knowledge of HTML, CSS and JavaScript is a plus but not required
- Excellent German and English skills for working in an international environment
Benefits
- Modern working environment and office equipment
- Flexible working hours and the option to work remotely
- A secure position in a fast-growing, socially relevant company located in the heart of Berlin (near Tiergarten S-Bahn station, Charlottenburg) or Augsburg
- Subsidized company pension plan
- Monthly tax-free benefits
- A fully equipped staff kitchen, beverages and fresh fruit
- Flat hierarchies and an informal, first-name culture
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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