Digital Marketing Specialist managing Paid Search campaigns and eCommerce strategies for a global team. Involves analysis, execution, and collaboration with cross-functional teams in an evolving environment.
Responsibilities
Formulated recommendations for Paid Search campaigns, SEO and ecommerce opportunities
Plan and execute paid search strategies including Display and Remarketing
Execute build-out and implementation of promotions for paid search campaigns
Manage all aspects of web analytics related to Ecommerce
Ensure all eCommerce initiatives are implemented across various channels
Execute experiments in collaboration with Client Managers
Work with Content Managers to enhance communication strategies through paid search
Perform general research and analysis on digital marketing topics
Support development of tools and products to automate paid search activities
Serve as digital marketing consultant and product expert
Requirements
Understanding of and interest in the digital/online market
Willingness to work hard in an entrepreneurial, flexible environment
Strong analytical skills
Strong organizational skills and detail oriented
Strong writing and communication skills
Strong critical thinking and problem-solving
Comfortable working with new software tools – not afraid of new technology
Advanced experience with Microsoft Excel (Functions, Pivot Tables, V Look Ups, etc.)
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