Digital Marketing Specialist driving digital marketing with AI and engaging content for Bruks Siwertell Group. Supporting communication strategies to enhance global visibility and engagement.
About the role
- Digital Marketing Specialist managing Paid Search campaigns and eCommerce strategies for a global team. Involves analysis, execution, and collaboration with cross-functional teams in an evolving environment.
Responsibilities
- Formulated recommendations for Paid Search campaigns, SEO and ecommerce opportunities
- Plan and execute paid search strategies including Display and Remarketing
- Execute build-out and implementation of promotions for paid search campaigns
- Manage all aspects of web analytics related to Ecommerce
- Ensure all eCommerce initiatives are implemented across various channels
- Execute experiments in collaboration with Client Managers
- Work with Content Managers to enhance communication strategies through paid search
- Perform general research and analysis on digital marketing topics
- Support development of tools and products to automate paid search activities
- Serve as digital marketing consultant and product expert
Requirements
- Understanding of and interest in the digital/online market
- Willingness to work hard in an entrepreneurial, flexible environment
- Strong analytical skills
- Strong organizational skills and detail oriented
- Strong writing and communication skills
- Strong critical thinking and problem-solving
- Comfortable working with new software tools – not afraid of new technology
- Advanced experience with Microsoft Excel (Functions, Pivot Tables, V Look Ups, etc.)
- Solid understanding of how search engines work
- Quantitative and/or Marketing background (finance, accounting, math, physics, engineering, computer science, etc.)
- Advanced English skills required
Benefits
- Health insurance
- Retirement plans
- Flexible work arrangements
- Professional development
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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