Senior Manager responsible for Litera's website and digital presence. Leading high - impact projects to enhance web performance and drive AEO growth while collaborating with cross - functional teams.
About the role
- Digital Marketing Manager overseeing performance marketing campaigns within a leading B2B SaaS provider. Collaborating with the Head of Marketing to drive growth and optimize campaigns.
Responsibilities
- Planning and executing performance marketing campaigns
- Analyzing data and optimizing campaign performance
- Monitoring and reporting on campaign results
- Supporting strategy development for commercially successful lead generation
- Assisting with transferring successful campaign approaches to other companies within the group
Requirements
- Degree in Marketing, Business, Media, or a comparable qualification
- At least 2 years of hands-on experience in performance marketing, ideally in a B2B (SaaS) environment
- Solid knowledge of tools such as Google Ads, Meta Ads, LinkedIn Campaign Manager and common analytics tools (e.g., Google Analytics, Looker Studio)
- Affinity for AI and interest in new marketing technologies
- You work in a structured, data-driven and solution-oriented way and are keen to develop professionally and personally in a dynamic environment
- You communicate very confidently in German and are comfortable in English
Benefits
- A role with direct impact on growth within a software group
- Dynamic, supportive team with flat hierarchies
- Performance-oriented working environment with plenty of room for personal growth
- Personal and professional development through additional training, courses and mentoring by experienced colleagues
- Flexible working: hybrid model of home office and office (FRA)
- Creative freedom for your own ideas, a strong testing culture and the opportunity to work independently
- Competitive, performance-based compensation
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