Digital Marketing Specialist executing digital channel strategy and content operations for American Crane & Equipment Corporation with independent and proactive planning.
About the role
- Digital Marketing Specialist managing ROI driven marketing strategies and leading a team for a growing digital agency. Overseeing projects including landing pages and eCommerce funnels with performance analysis.
Responsibilities
- Creating ROI driven Direct Response marketing strategies that drive the direction of landing pages, websites, copy, layouts and funnels that are designed to sell.
- Conducting market research, seeking in depth knowledge of the clients ideal customer and the competitive terrain.
- Overseeing and directing the copywriting team to produce copy for projects led by your research and strategy.
- Outlining basic wireframes for landing pages and websites to assist the project management, web design and development teams.
- Scoping of Lead Gen and eCommerce websites (Shopify, WooCommerce, Magento).
- Conducting CRO Audits for client websites focusing on UX, UI, page performance and copywriting improvements that are designed to increase their conversion rate.
- Build relationships with clients and become rooted in their business so we grow with them.
- Monitor live campaigns, analyse websites and funnels and prepare performance analysis reports that identify areas of opportunity.
- Utilise conversion rate optimisation tactics (i.e. A/B, split-testing etc.) to squeeze as much ROI as humanly possible out of each dollar spent.
- Educate and keep clients in the loop on our strategies and tactics.
- Contribute to the team by identifying areas to improve our project delivery.
- Communicate and work with our Paid and Social Advertising Departments to synchronize our strategies to deliver the best ROI for clients.
Requirements
- A curious and avid researcher constantly seeking knowledge about customers that is not yet known.
- An ROI driven Direct Response marketing strategist driving the direction of landing pages, websites, copy, layouts, funnels and offers that are designed to sell.
- A not-yet mad scientist that analyses & seeks out opportunities and experiments with email campaigns to continuously optimise conversions and improve the customer experience.
- A solid understanding of how Direct Response, Digital Strategy, Optimisation, Sales Funnels, UX, UI, page performance, Google AdWords, SEO and Facebook Ads affect and can improve conversion rates.
- A solid understanding of CMS platforms and eCommerce systems (Shopify, WooCommerce, Magento) and Email Automation software.
- Outstanding time management skills and attention to detail. Loves to multitask and is motivated by and works well under pressure. Has the ability to self-learn and use initiative to solve problems.
- Ability to build good working relationships with clients and co-workers fostering open communication on project planning, progress and execution.
- Ability to educate a client and 'sell' them on our direct response strategies to deliver ROI.
- Positive “can-do” attitude, with a desire to extend existing skillset and be a problem solver.
- Company First mindset.
Benefits
- **The juicy part**:
- **Generous salary** - we want Australia's best talent and reward as such.
- **Extensive training and full support** - we take training very seriously and will provide you with the industry's very best training, giving you the knowledge and confidence needed for greatness.
- **Amazing growth prospects** and upward mobility in our fast-paced agency.
- **INSANE events** - You name it and we've probably done it.
- **Company trips away** - Glamping, Bali & Thailand.
- **Birthday Leave **- Because you deserve it.
- **Two days work from home** - because sometimes you just want to wear your comfy pants and slippers.
- **Jawdropping headquarters** in South Yarra (just off Chapel St.) is close to cafes and public transport.
- ****We move at a lightning pace! Only successful candidates will be contacted. If you haven't been invited via email to submit a Video Interview Kit with us 5 business days after submitting your application, unfortunately you haven't been successful this time around!*** *
Job title
Job type
Experience level
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Not specified
Degree requirement
No Education Requirement
Tech skills
Location requirements
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