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Digital Marketing Manager responsible for performance marketing and lead generation in HVAC. Overseeing paid campaigns on Google Ads, Meta Ads, and LinkedIn while maximizing lead quality.
About the role
- Associate Online Marketing Manager supporting customer acquisition efforts for People Inc. through campaign execution and performance optimization across diverse channels.
Responsibilities
- Support end-to-end setup and trafficking of campaigns across Paid Search (Google/Bing), Paid Social (Meta), Affiliate, SMS, Email, and Programmatic platforms
- Execute technical campaign builds, including audience segmenting, UTM tagging, and creative uploading
- Support the QA process to ensure all tracking links, landing pages, and creative assets are functioning as expected before launch
- Coordinate with internal creative teams and senior marketing staff to ensure assets meet platform specifications and deadlines
- Monitor weekly campaign performance to ensure delivery is on pace and within budget parameters
- Implement A/B tests (creative, copy, and landing pages) as directed by senior staff to improve conversion rates
- Pull and aggregate performance data from various platforms to support weekly and monthly reporting
- Maintain organized records of historical campaign performance and testing outcomes
- Actively monitor and respond to comments on Meta ads to maintain brand sentiment
- Identify 'frequently asked questions' in ad comments to provide feedback for future ad copy optimizations
Requirements
- BA or BS degree in Marketing, Communications, Business, or a related field (or equivalent professional training)
- 1–3 years of experience in digital marketing, specifically within paid media execution or ad operations
- Experience with subscription-based marketing or e-commerce is a plus
- Familiarity with the back-end of major ad platforms (e.g., Meta Ads Manager, Google Ads, or various DSPs)
- A strong understanding of tracking pixels, URL parameters (UTMs), and the general 'plumbing' of digital marketing
- An almost 'obsessive' attention to detail—you are the final line of defense before a campaign goes live
- Comfortable working in Excel/Google Sheets to organize data and identify basic trends
- Ability to work cross-functionally with creative, strategy, and technical teams
- Comfortable in a high-volume environment where priorities can shift based on performance data
Benefits
- medical, dental, vision, prescription drug coverage
- unlimited paid time off (PTO)
- adoption or surrogate assistance
- donation matching
- tuition reimbursement
- basic life insurance
- basic accidental death & dismemberment
- supplemental life insurance
- supplemental accident insurance
- commuter benefits
- short term and long term disability
- health savings and flexible spending accounts
- family care benefits
- a generous 401K savings plan with a company match program
- 10-12 paid holidays annually
- generous paid parental leave (birthing and non-birthing parents)
- voluntary benefits such as pet insurance, accident, critical and hospital indemnity health insurance coverage, life and disability insurance
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