About the role

  • Digital Marketing Specialist executing digital channel strategy and content operations for American Crane & Equipment Corporation with independent and proactive planning.

Responsibilities

  • Execute digital channel strategy and content operations
  • Maintain the master content calendar for ACECO, AL Podcast, and NorLink Solutions
  • Schedule content a minimum of 30 days in advance across digital platforms
  • Publish social media content across all company platforms
  • Coordinate blog publishing schedule, including working directly with freelance writers and consultants
  • Write and publish press releases
  • Schedule and publish blog posts authored by freelance writers and consultant teams
  • Serve as internal liaison to paid advertising consultants
  • Compile and report monthly Marketing Dashboard metrics
  • Coordinate podcast production workflow
  • Build, schedule, and deploy email campaigns
  • Coordinate with internal graphic designers and multimedia designers
  • Support marketing presence at trade shows and industry events

Requirements

  • Bachelor’s degree in Marketing, Communications, Business, or related field preferred
  • 3–5+ years of professional marketing experience required
  • Experience managing digital channels and content calendars
  • Experience working with external marketing consultants or agencies
  • Experience in B2B or industrial/manufacturing environments preferred
  • Google Analytics proficiency required
  • HubSpot or similar marketing automation platform preferred
  • CRM familiarity preferred
  • Strong Microsoft Office skills
  • Experience managing multi-platform social media channels
  • Comfort working with dashboards, data, and reporting metrics
  • Ability to verify identity and employment authorization (Form I-9)
  • Eligibility to access information or technology governed by U.S. export control laws (including 10 C.F.R. Part 810, EAR, and/or ITAR), where applicable
  • Willingness to undergo a background check in accordance with applicable laws
  • Willingness to undergo a pre-employment drug screen and participate in randomized drug testing during employment
  • Ability to meet posted work schedule and required hours
  • Ability to maintain reliable attendance and punctuality
  • Willingness to follow all company safety policies and procedures
  • Willingness to wear required PPE when in shop or manufacturing areas
  • Willingness to complete required safety, compliance, and role-specific training

Benefits

  • Comprehensive medical, vision, dental, and life insurance available day one (no wait)
  • Wellness plan
  • Generous paid time off (unused PTO rolls over each year)
  • 401K retirement plan
  • 10 paid company holidays
  • Tuition reimbursement

Job title

Digital Marketing Specialist

Job type

Experience level

Mid levelSenior

Salary

Not specified

Degree requirement

Bachelor's Degree

Location requirements

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