Digital Marketing Specialist executing digital channel strategy and content operations for American Crane & Equipment Corporation with independent and proactive planning.
Responsibilities
Execute digital channel strategy and content operations
Maintain the master content calendar for ACECO, AL Podcast, and NorLink Solutions
Schedule content a minimum of 30 days in advance across digital platforms
Publish social media content across all company platforms
Coordinate blog publishing schedule, including working directly with freelance writers and consultants
Write and publish press releases
Schedule and publish blog posts authored by freelance writers and consultant teams
Serve as internal liaison to paid advertising consultants
Compile and report monthly Marketing Dashboard metrics
Coordinate podcast production workflow
Build, schedule, and deploy email campaigns
Coordinate with internal graphic designers and multimedia designers
Support marketing presence at trade shows and industry events
Requirements
Bachelor’s degree in Marketing, Communications, Business, or related field preferred
3–5+ years of professional marketing experience required
Experience managing digital channels and content calendars
Experience working with external marketing consultants or agencies
Experience in B2B or industrial/manufacturing environments preferred
Google Analytics proficiency required
HubSpot or similar marketing automation platform preferred
CRM familiarity preferred
Strong Microsoft Office skills
Experience managing multi-platform social media channels
Comfort working with dashboards, data, and reporting metrics
Ability to verify identity and employment authorization (Form I-9)
Eligibility to access information or technology governed by U.S. export control laws (including 10 C.F.R. Part 810, EAR, and/or ITAR), where applicable
Willingness to undergo a background check in accordance with applicable laws
Willingness to undergo a pre-employment drug screen and participate in randomized drug testing during employment
Ability to meet posted work schedule and required hours
Ability to maintain reliable attendance and punctuality
Willingness to follow all company safety policies and procedures
Willingness to wear required PPE when in shop or manufacturing areas
Willingness to complete required safety, compliance, and role-specific training
Benefits
Comprehensive medical, vision, dental, and life insurance available day one (no wait)
Wellness plan
Generous paid time off (unused PTO rolls over each year)
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