Marketing Manager overseeing B2B marketing strategies for Industrial Print. Collaborating with EMEA team to drive campaign success and performance analysis.
Responsibilities
Design and own a full-funnel orchestrated campaign for a specific segment/initiative
Lead the implementation of Demand Generation, Nurturing, and ABM tactics in the region
Define the necessary scope and implementation plan based on business goals
Understand buyer’s journey and leverage customer insights to define touchpoints
Collaborate and coordinate internal and external campaign stakeholders
Assess the performance and return on the campaign's marketing investment (ROMI)
Full budget responsibility for the campaign
Stay on the cutting edge of marketing best practices
Requirements
Degree in Marketing or related field
+5 years marketing experience
B2B segment experience desired
Experience in the Industrial Print market highly desired
Knowledge of digital, social, and content marketing
Event Management experience
Strong project management skills
Written and oral communications skills, including negotiating, presenting, and influencing
Ability to interface effectively with all levels of management and functional disciplines
Pragmatic approach to managing crises
Passionate, driven, dependable and transformational
Flexibility to travel domestically and globally – approximately 20%
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