Technical Marketing Manager responsible for customer engagement and product qualification in semiconductor industry. Collaborating with sales and technology teams to drive product success.
About the role
- Senior Director of Segment Marketing at Elsevier driving growth in priority customer segments. Lead global marketing strategies with a dedicated team in a B2B environment.
Responsibilities
- Drive segment growth in support of A&G’s growth ambition
- Define and execute global segment marketing and GTM strategies
- Translate positioning and insights into high-impact programs, campaigns, and sales enablement
- Own persona-based messaging, value propositions, and sales enablement frameworks
- Prioritize segment opportunities and align resources to highest-growth initiatives
- Partner closely with Product, Sales, Field Marketing, Strategy, and Comms
- Lead, develop, and inspire a high-performing segment marketing team
Requirements
- 10+ years of B2B marketing experience, including 5+ years in senior leadership
- Proven success driving marketing-sourced pipeline and bookings
- Experience enabling sales teams with clear messaging, assets, and GTM guidance
- Deep expertise in segmentation, persona-based marketing, and complex buyer journeys
- Strong cross-functional leadership and executive communication skills
Benefits
- Generous holiday allowance with the option to buy additional days
- Health screening, eye care vouchers and private medical benefits
- Wellbeing programs
- Life assurance
- Access to a competitive contributory pension scheme
- Save As You Earn share option scheme
- Travel Season ticket loan
- Electric Vehicle Scheme
- Optional Dental Insurance
- Maternity, paternity and shared parental leave
- Employee Assistance Programme
- Access to emergency care for both the elderly and children
- RECARES days, giving you time to support the charities and causes that matter to you
- Access to employee resource groups with dedicated time to volunteer
- Access to extensive learning and development resources
- Access to employee discounts scheme via Perks at Work
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